Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

ABBYY Names Arnaud Lagarde VP of Sales to Boost EMEA Growth

The global leader in purpose-built AI for intelligent automation, ABBYY, appointed Arnaud Lagarde as its new Vice President of Sales for EMEA.

The appointment comes as ABBYY expands its EMEA leadership team with the goals of strengthening regional growth, deepening customer relationships, and accelerating the adoption of intelligent automation solutions across key markets.

Lagarde joins ABBYY from OctaiPipe, where he held the Chief Revenue Officer role. Over the last two decades, Lagarde has overseen over 100 automation and AI projects across major companies including Astra Zeneca, ING, Societe Generale, Telefonica, and UBS.

NICE announced a new strategic collaboration agreement (SCA) with Amazon Web Services (AWS), to transform how businesses deliver customer service through tightly integrated AI, cloud, and automation technologies. As a part of this collaboration, CXone Mpower will now be available in AWS Marketplace. This combines the strengths of NICE’s CXone Mpower industry-leading AI platform and AWS AI/ML services like Amazon Bedrock and Amazon Q Business to unify fragmented service operations, streamline complex workflows, and empower organizations to deliver smarter, faster and more connected experiences.

Country Fare Grows Revenue 40 Percent With SugarCRM

U.K. food and beverage wholesaler Country Fare Foodservice has deployed SugarCRM’s sales-i, enabling the firm to boost revenues by 40 percent from its existing customer accounts.

Country Fare offers 4,500 products, including fresh produce, baked goods and dairy items. The company processes approximately 500 orders, delivering some 12,000 individual items to restaurants, cafés, and caterers throughout Southern England on a daily basis.

In wholesaling fresh dairy and produce, precise sales targeting is crucial – any misstep can lead to spoilage, causing products and profits to literally go to waste.

Oracle and Infobip Enhance Partnership to Deliver Conversational Experiences

Global cloud communications platform Infobip announced that it has enhanced its partnership with Oracle to bring conversational experiences to businesses and brands globally. The new integration enables Infobip and Oracle customers and partners to access Infobip’s omnichannel services through Oracle Integration.

Customers increasingly expect omnichannel communications, but integrating and managing new channels can be time-consuming, requiring complex development, deployment, and organizational processes. Infobip’s new Omnichannel Messaging Adapter for Oracle Integration addresses this challenge by enabling all types of businesses to work with and manage omnichannel messaging channels involving Oracle and third-party solutions, including WhatsApp and RCS. The solution deploys quickly, reducing time to market.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com