Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
AI Saves Holiday Shoppers Hours, but Trust Depends on Transparency, Talkdesk Finds
Talkdesk®, a leader in customer experience automation (CXA), released its Post-2025 Holiday Shopping Survey, revealing that AI was deeply embedded across most Americans’ holiday shopping journeys, with 89% of shoppers using AI in some form. As a result, 74% of consumers saved hours shopping because the experience was more efficient.
Specifically, 68% of shoppers used an AI chatbot to find cost-saving deals, up from 60% in 2024, while 66% used it to get gift ideas for a loved one, up from 43%. Shoppers also used AI to find product reviews (61%), get inspiration for personal holiday shopping (50%), purchase gifts (46%), and track holiday shipments (45%). Many reported meaningful time savings, with 43% estimating AI saved them 1-3 hours shopping, 26% saving 4-6 hours, and 7% estimating more than 6 hours saved.
Salesforce Announces General Availability of Slackbot for the Agentic Enterprise
Salesforce has announced the general availability of Slackbot, reintroduced as a personal AI agent designed to help employees get work done directly inside Slack. The update is significant for the MarTech and enterprise technology ecosystem as organizations look to move beyond fragmented AI tools and bring trusted, context aware intelligence into the everyday flow of work.
The launch builds on Salesforce’s Agentforce 360 vision, first outlined at Dreamforce, which positions Slack as the conversational interface where people and AI agents collaborate using shared data, workflows, and context. With billions of workplace messages already flowing through Slack each week, Salesforce is betting that Slackbot can become the most natural way for employees to interact with enterprise grade AI.
Boostr and Passendo Partner To Streamline Email Ad Management for Publishers
The Boostr and Passendo partnership signals a meaningful shift in how publishers manage and monetize premium email advertising, a channel that has become increasingly important as audiences migrate toward direct and trusted content experiences. As publishers look to unify operations and maximize high value inventory, the collaboration brings email advertising into the same operational framework as display and native channels.
Boostr, a unified ad management platform for media businesses, announced a strategic partnership and platform integration with Passendo, a global provider of email ad serving technology. The integration allows publishers to manage, forecast, and execute newsletter and email advertising campaigns directly inside the Boostr platform, eliminating the silos that have traditionally surrounded email monetization.
AIQ Introduces Direct-To-Menu Media, Closing the Gap Between Cannabis Advertising and Purchase
Alpine IQ (AIQ), the leading data and marketing platform for cannabis retailers and brands, announced a major evolution of its Loops media product: direct-to-menu destination URLs that route every brand impression to the appropriate retailer’s menu, brand page, or product page.
This update enables brands to reach verified, high-intent cannabis consumers and connect those impressions directly to purchase, all within retailer-owned environments. For retailers, it eliminates traffic leakage and ensures consumers remain inside their ecosystem. For brands, it unlocks measurable, attributable performance previously unavailable in cannabis media.
Kevel Appoints Jaclyn Nix as COO To Accelerate Retail Media Growth
Kevel has appointed retail media and ad tech veteran Jaclyn Nix as Chief Operating Officer, a move that underscores the company’s ambition to scale its retail media technology business amid rising global demand. The announcement matters for the MarTech ecosystem as retailers increasingly look to build differentiated retail media networks powered by first party data, AI driven targeting, and flexible infrastructure.
Kevel, a leading retail media technology provider, said Nix brings more than 18 years of experience in digital marketing and retail media, including a track record of launching more than 40 retail media programs and driving sustained revenue growth across multiple retail networks. Her appointment comes at a time when Kevel is expanding rapidly to support retailers, marketplaces, and digital platforms seeking greater control over their advertising businesses.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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