Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Press Ganey Forsta Acquires InMoment, Boosting AI Innovation in Customer Experience
Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, announced it is acquiring InMoment, a customer experience technology company with deep expertise in AI, natural language processing, and cross-industry solutions. United by a shared purpose—helping organizations create better experiences and stronger outcomes—the two companies will combine their capabilities to deliver the most advanced experience technology, connecting employee, customer, and operational data to turn insights into action.
Google Cloud and Philips Collaborate to Drive Consumer Marketing Innovation
Google Cloud announced a collaboration with the Philips Personal Health Business to modernize its global image library and content marketing systems. Leveraging Google Cloud’s Vertex AI platform, Philips has developed a solution that enables asset management with unprecedented speed and scale, significantly reducing operational costs, enhancing brand consistency, and accelerating marketing agility.
Bloomreach, the agentic platform for personalization, announced it has partnered with Captain Up, the premier gamification and loyalty platform. This partnership enables iGaming brands to use the combined power of Bloomreach and Captain Up to drive better customer experiences with a blend of real-time player data, AI-powered personalization, and robust gamification. With nearly 60% of marketers citing customer experience as a driver of loyalty in a recent Bloomreach and EMARKETER survey, this partnership will offer new ways for iGaming brands to drive lasting connections with players.
Zoho Enhances Customer Experience With GenAI and Workflow Automation
Zoho Corporation, a global technology company, added deeper AI and work orchestration capabilities to its CX platform, all powered by Zia, Zoho’s in-house AI engine. These AI capabilities remove technological barriers to CRM adoption across groups of people working to serve the customer.
Global-e Online Ltd. the leader of global Direct-To-Consumer eCommerce enablement, and Shopify, a leading commerce technology company, announced a new 3-year strategic partnership agreement. The new agreement renews the companies’ long-standing strategic partnership for both their 1P (i.e. Shopify Managed Markets) and 3P solutions to empower international direct to consumer e-commerce on the Shopify platform.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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