Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
HubSpot to Acquire Cacheflow for B2B Billing and CPQ Solutions
HubSpot, Inc., the customer platform for scaling businesses, announced that it has entered into a definitive agreement to acquire Cacheflow, a leading B2B subscription billing management and configure, price, quote (CPQ) solution. With Cacheflow, HubSpot will offer subscription billing management and robust CPQ tools. Since launching Commerce Hub in 2023 with simple invoicing and payments, HubSpot has processed more than $1 billion in GMV. With the acquisition of Cacheflow, HubSpot will further strengthen Commerce Hub to improve a critical part of the customer experience: the buying process.
LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.
Avaya Enhances CX with AI-Powered Virtual Operations Manager
Avaya, a global leader in enterprise CX, demonstrated its vision for a future of customer experience orchestrated by AI. Shown at GITEX Global in Dubai, Avaya’s ‘Virtual Operations Manager’ concept highlights the art of the possible, demonstrating how human and artificial intelligence collaboration can fundamentally alter the way customer experience is managed at the contact center level. The showcase, built on the Avaya Experience Platform, unifies contact center data and operations to provide centralized insights and boost performance with a virtual contact center operations manager advising, and acting on behalf of, contact center leaders.
SmartBug Media Announces Senior Living CRM Powered by HubSpot
SmartBug Media — HubSpot’s most decorated Elite partner in the world and the digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle — announced its Senior Living CRM Powered by HubSpot, an offering built for small and medium-sized senior living communities. Senior living organizations that use HubSpot will now be able to manage their occupancy, sales pipeline, marketing campaigns, customer support inquiries and more all within one unified, intuitive, HIPAA-compliant solution.
ZoomInfo Secures TRUSTe Privacy Certification and CCPA Validation
ZoomInfo, the go-to-market platform to find, acquire, and grow customers, has renewed its TRUSTe Enterprise Privacy Certification and California Consumer Privacy Act (CCPA) Validation, ensuring its policies align with the industry’s strictest privacy and security frameworks. By attaining these certifications from TRUSTe, a subsidiary of TrustArc, ZoomInfo demonstrates a continued commitment to industry leadership in B2B data privacy and compliance.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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