Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
DriveCentric and automotiveMastermind Partner To Deliver Advanced CRM and Data Integration
DriveCentric, a leading AI-powered CRM platform serving automotive dealerships, has announced a strategic partnership with automotiveMastermind, a pioneer in predictive consumer insights and marketing intelligence for the automotive industry. This alliance integrates DriveCentric’s advanced CRM technology with automotiveMastermind’s enriched data and predictive analytics, creating the industry’s most sophisticated CRM-to-data connection designed specifically for automotive retail. The collaboration enables dealerships to access detailed consumer insights, predictive behavior scores, and private offers directly within the DriveCentric platform, revolutionizing how sales teams interact with customers and prospects.
NIQ Expands Retail Media Focus with New North America Leader
NielsenIQ (NIQ) has announced a strategic appointment in its retail media leadership with Drew Dabbelt stepping in as Vice President of Retail Media for NIQ North America. Dabbelt, who brings nearly 15 years of experience spanning media, advertising technology, and retail sectors, will lead NIQ’s efforts to innovate retail media networks and deliver integrated solutions tailored for both retailers and brands. This move underscores NIQ’s commitment to bolstering its retail media team and maintaining a competitive edge in this fast-evolving industry.
StarHub Launches First-Of-Its Kind Dynamic Ad Pods, Real-Time Ad Replacement on Live TV
StarHub is reshaping TV advertising with the launch of Dynamic Ad Pods, Singapore’s first solution that replaces ads in real time inside live broadcast TV channels. Unlike most connected TV ads that only run before or during on-demand shows, this innovation extends precision targeting into live programmes — unlocking new opportunities for advertisers while creating a more relevant and less repetitive experience for viewers.
VideoAmp Appoints Ex‑Warner Bros. Discovery Exec Jon Steinlauf To Board of Directors
VideoAmp, an influential advertising technology firm celebrated for revolutionizing media measurement, has announced the appointment of Jon Steinlauf to its Board of Directors. Steinlauf, the former Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, brings with him a legacy of leadership, proven innovation, and a wealth of experience from decades in media sales. His arrival comes at an especially dynamic time for VideoAmp, which is rapidly reshaping the way cross-platform TV audiences are measured and valued for advertisers and publishers.
Viafoura and Futuri Launch Predictive Audience Intelligence for Publishers
Viafoura, a leading digital experience platform for publishers, has partnered with Futuri Media, an expert in AI-powered audience engagement, to introduce a groundbreaking predictive audience intelligence solution for digital publishers. This collaboration addresses the mounting challenges faced by publishers, including accelerating news cycles, evolving SEO requirements, and increasingly elusive audiences, all demanding optimized content production and performance.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
