Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Insightly CRM Launches Conversational AI Copilot to Boost Mid-Market Efficiency
As mid-market companies look to extract more value from their customer data without adding complexity, Insightly CRM has introduced a new conversational AI capability designed to simplify how teams work inside their CRM. The company announced the launch of Copilot, a generative AI powered assistant that transforms the CRM experience into a more intuitive, conversational workflow for sales, marketing, and customer success teams. The release highlights a growing shift in the MarTech ecosystem toward AI that removes friction rather than adding new layers of tools.
PubMatic and Butler/Till Launch AdCP-Enabled Agentic AI Campaign Across CTV
PubMatic and independent agency Butler/Till announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavored malt beverage brand from Geloso Beverage Group.
Powered entirely by PubMatic’s agentic application, and launched inside Butler/Till’s preferred Gen AI environment, the campaign introduces a new operational model for media activation. The workflow uses AdCP (Ad Context Protocol), an open protocol from AgenticAdvertising.org, enabling standardized, transparent API for agent-to-system communication. Butler/Till submitted a natural language brief through Claude, Anthropic’s Gen AI platform, and PubMatic’s agents interpreted the brief, generated the media strategy, initiated campaign setup, and will continuously optimize pacing, targeting, and performance across premium programmatic supply. While the workflow originates in the agency’s chosen AI platform, the underlying intelligence and execution are driven by PubMatic’s agentic application layer, delivering true agent-led activation with real brand assets, real distribution, and real-time decisioning.
Choozle Appoints Tina Starr as Chief Executive Officer
Choozle, a leading omnichannel digital advertising platform and services provider, announced the appointment of Tina Starr as Chief Executive Officer. Starr, who previously served as Executive Vice President of Revenue, will lead the company’s strategic direction, operational performance, and long-term growth.
With more than 15 years of experience in marketing, media, and technology, Starr is recognized for aligning teams around clear priorities, elevating performance standards, and delivering measurable outcomes for brands and agencies. As Executive Vice President of Revenue, she unified Sales, Account Management, and Media Solutions into one integrated organization focused on performance and client success. Under her leadership, Choozle advanced its market position by promoting transparency, improving inventory quality, and expanding access to advanced measurement that helps clients connect media investment to real business outcomes. She also strengthened the company’s leadership bench and championed the advancement of women into senior roles.
AdClarity Introduces Connected TV Ad Intelligence for the U.S. Market
BIScience, the company behind AdClarity, the world’s leading AI-powered Ad Intelligence platform, announced Ad Intelligence for Connected TV (CTV) as a new supported media type for the U.S. market. AdClarity’s CTV measurement is powered by a smart TV panel of 2 million devices in the U.S. and 7 million mobile and desktop streaming devices.
The new capability gives marketers real-time visibility into advertisers, audiences, campaigns, placements, and outcomes on leading streaming platforms. It brings OTT environments into AdClarity’s unified cross-media view so brands and agencies can make faster, data-driven decisions and improve performance.
Home Screen Ads Boost Advertiser Outcomes According to Xumo Report
Xumo, a streaming platform joint venture between Comcast and Charter Communications, released a new report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. “Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers,” provides survey data, a case study and best practices for advertisers to leverage with the prime ad real estate of the streaming era.
When people sit down to watch TV, more than 8 in 10 (82%) of them do not always know what they want to watch.i In addition, more than 6 in 10 (65%) spend at least six minutes looking at options to watch.ii As the focal point when turning on the TV, home screen ads can be curated and delivered in contextually relevant ways to guide viewers to content they may like or create associations between brands and content collections.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
