Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Instacart and Pinterest to Launch New Retail Media Collaboration
Instacart and Pinterest are enhancing brands’ Pinterest campaigns by providing high-intent audiences powered by Instacart data. The new collaboration aims to connect Pinterest users with the products they love, in the exact moment they’re planning to use them, whether they’re meal-prepping for the week, planning a backyard movie night, or redecorating an office.
In the initial phase of the partnership, select brands advertising on Pinterest will be able to advertise their products to Instacart first-party audience segments—built from real-world retail purchase behavior—to reach high-intent consumers with more precision. A second phase is expected to introduce closed-loop measurement, which would tie Pinterest ads to actual product sales across the Instacart Marketplace of over 1,800 retailers, and help prove campaign impact with real purchase data.
FOX Advertising Launches Brand Storytelling Program With Investment in Lighthouse
FOX Advertising announced a strategic investment in The Lighthouse, the innovative studio and campus space designed specifically for Creators to collaborate and develop content. The investment will also support the launch of FOX’s new IP development initiative aimed at fueling Creator-led franchises across its content portfolio.
At a time when brands and media companies are seeking immersive, IP-first ecosystems that blend content, commerce and culture, this strategic investment will further strengthen FOX’s commitment to Creator-powered innovation and content creation.
At Cannes Lions, Adobe announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand content at scale.
Adobe will enhance GenStudio for Performance Marketing—a generative AI-first application for creating on-brand ads, emails and more—with AI-powered capabilities for video and display advertising, while enabling businesses to build and optimize their ad creative for multiple platforms including Amazon Ads, Google Campaign Manager 360, LinkedIn and Meta. These innovations will enable faster campaign deployment and more sophisticated personalization at scale. Adobe also enhanced Firefly Services, Custom Models and Adobe Express to streamline content creation for teams.
NiCE CXone Mpower Builds on Snowflake AI to Unlock Secure, Scalable CX Automation
NiCE announced a strategic collaboration with Snowflake, the AI Data Cloud company, to unlock the full value of customer interaction data by enabling seamless, secure data sharing across the front, middle and back office through Snowflake Secure Data Sharing. This collaboration combines NiCE CXone Mpower’s industry-leading AI for customer service automation with Snowflake’s easy, connected, and trusted platform, enabling joint customers to seamlessly access and update data to automate customer service at scale. By working with Snowflake, the two companies will be able to deliver immediate value for customers and unlock new opportunities across the enterprise landscape.
Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance, planning, optimization, and measurement for all advertisers, further enabling CTV as a true performance solution. The exclusive partnership between two leaders in CTV enhances addressability across major streaming apps including The Roku Channel, Prime Video, and other leading CTV streaming services on Roku and Fire TV operating systems; popular streaming services already available, including Disney, FOX Corporation, Paramount, Tubi, and Warner Bros Discovery; and all premium publishers.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
