Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Innovid Introduces New Social Power Tools to Streamline Paid Media
Innovid has unveiled a new set of social media enhancements designed to help marketers move faster and gain clearer insight across an increasingly complex paid media environment. The latest release, branded as Innovid Feature Beat, highlights Innovid social power tools built to simplify cross publisher activation, reduce manual effort, and improve visibility across major platforms including Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok. The updates matter for the MarTech ecosystem as social teams face growing pressure to launch campaigns quickly while maintaining control, accuracy, and performance accountability.
Optimizely Unveils New Research on AI-Powered Content Ecosystems
Optimizely, the leading digital experience platform, released new research revealing that modern marketing stacks have reached an unprecedented level of complexity, with more than 15,000 tools now available in the martech landscape. The company’s latest report, “Composable by Design: Building an Agentic Content Ecosystem,” outlines how organizations can bring order to sprawling systems by embracing a composable, AI-powered approach to content and digital experience creation. This research builds on Optimizely’s commitment to helping marketing teams navigate the evolving digital landscape.
Uberall Launches First GEO Studio in Collaboration with AthenaHQ
Uberall, the global leader in location marketing technology, unveiled the industry’s first Generative Engine Optimization (GEO) Studio, giving multi-location brands a way to stay visible — and recommended — in AI search.
Built in partnership with San Francisco-based AthenaHQ, the GEO Studio responds to the biggest visibility crisis brands have faced in a decade: AI systems increasingly decide which businesses appear, yet most brands are not “AI-ready.
Around 68% of local businesses appear incorrectly in AI results due to missing, inconsistent, or outdated data. And as AI agents filter choices based on confidence signals, not keywords, traditional SEO and content tactics can no longer guarantee discovery.
Kustomer Expands Post-Purchase Support Capabilities With New Narvar App Integration
Kustomer, the intelligent customer service platform, announced a new marketplace app with Narvar, the #1 platform for intelligent personalization “Beyond Buy.” The integration brings Narvar’s powerful shipment and returns intelligence directly into the Kustomer agent workspace, giving support teams everything they need to resolve post-purchase questions.
With the new Narvar Connect & Care app within Kustomer, agents can quickly identify customer orders by email or phone number, view recent purchases, and access real-time shipping and return statuses right alongside the customer’s conversation. This helps retailers and brands dramatically reduce “Where is my order?” (WISMO) and “Where is my return?” (WISMR) inquiries, while improving both handle time and customer satisfaction.
Mundial Media Taps Junelle Cavero Harnal To Lead AI-Driven Political Campaign Division
Mundial Media, the industry’s leading AI-powered advertising platform for growth audiences, announced the appointment of national political strategist Junelle Cavero Harnal as Head of Political. In this role, Cavero Harnal will lead the company’s political division, expanding partnerships with electoral campaigns, civic engagement organizations, issue-based advertisers, and nonprofits preparing for the 2026 midterms and 2028 general election.
Cavero Harnal brings more than 25 years of experience in political engagement, government affairs, and national campaigns. She previously led the political vertical at My Code Media, and her career includes senior roles on presidential campaigns for Hillary Clinton, Barack Obama, and Bernie Sanders, as well as leadership positions within the Arizona Democratic Party and the Democratic National Committee. She is also the founder of Blue Knot Strategies, advising Fortune 500 companies, federal agencies, and national nonprofits on strategic partnerships and civic engagement.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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