Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Zoom Expands Agentic AI and Virtual Agent To Zoom Phone for Better Call Capture
Zoom Communications has expanded its AI-powered tools with new advancements including a 24/7 concierge service integrated with Zoom Phone, a centralized content hub, and enhanced AI features across Zoom Meetings and Team Chat. The newly integrated Zoom Virtual Agent now acts as a smart, virtual receptionist that does far more than simply answer calls or route them through traditional phone menus. It provides callers with a natural, personalized experience by understanding their needs, responding conversationally, and taking appropriate actions such as booking appointments, checking orders, or routing calls without long wait times or complicated navigation.
Oracle and Google Cloud have deepened their collaboration to provide Oracle customers with access to Google’s most advanced AI models, beginning with Gemini 2.5, through Oracle Cloud Infrastructure’s (OCI) Generative AI service. This integration allows enterprises to harness cutting-edge AI capabilities to develop intelligent agents for diverse applications, including multimodal understanding, advanced coding and software development, workflow automation, and research tasks.
Grammarly Unveils AI Agents and Writing Tools for Students and Professionals
Grammarly, the well-known AI communication assistant, has introduced a new suite of eight specialized AI agents designed to provide precise help for different writing challenges, ranging from verifying originality to locating credible sources and anticipating reader responses. These agents are being launched within Grammarly’s new AI-native writing platform called “docs,” which integrates smart assistance directly into the writing process. This innovative surface aims to support students in structuring and researching their academic work, while also helping professionals polish their communications to enhance clarity and influence. This marks the first step toward a broader transformation of Grammarly’s platform, where intelligent agents will seamlessly assist users wherever they write and collaborate.
Tote.ai Raises $22.6 Million To Modernize the Fuel and Convenience Retail Experience
Tote.ai, the first AI-native point-of-sale system for fuel and convenience stores, announced it has received $22.6 million in funding to accelerate hiring, market expansion and product features. The round was led by Cota Capital, with Storm Ventures and Cervin Ventures joining. Tote.ai addresses a massive market opportunity in the $837+ billion US convenience retail industry.
Tote’s “one customer, one cart” architecture creates a seamless shopping experience from forecourt to store. Customers can start shopping at the pump, add items via mobile, and complete their purchase at any register or self-checkout without rescanning. Because Tote built AI into the original product design, retailers can integrate promotions and loyalty offers that drive high-margin sales and offer each customer a stand-out, personalized experience in ways that bolted-on AI cannot.
Cint Launches Luci, an AI Study Companion for Real-Time Brand Lift Insights
Cint, a global technology leader in digital research and measurement, announced the beta release of Luci, an in-platform AI Study Companion built into its newly redesigned Lucid Measurement solution. Luci gives users an intuitive, chat-based interface to instantly surface insights, explore campaign performance, and access key findings from their brand lift studies, on demand.
Luci transforms the way users engage with their data. By typing a simple question, users can engage Luci to uncover performance drivers, review audience-specific results, or receive real-time optimization suggestions for live campaigns. Luci’s secure design ensures that insights are always drawn from the user’s own study data, with no external inputs or data sharing. The result is a faster, more accessible path to value, especially for brand marketers and media buyers looking to make informed decisions, quickly.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
