Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Accenture Boosts Social and Influencer Marketing With Superdigital Buy
Accenture has expanded its social and influencer marketing capabilities with the acquisition of Superdigital, a U.S.-based agency known for its innovative social strategies and influencer partnerships. Superdigital will become part of Accenture Song, reinforcing its comprehensive social marketing offerings that range from audience and community strategy to content creation, commerce, and performance measurement.
Established in 2013, Superdigital has built a strong reputation for producing highly effective social campaigns, particularly excelling in short-form video and platform-native creative content. Its team comprises over 40 creators, strategists, and managers who specialize in agile creative production, cultural trend awareness, and social fluency. By joining forces with Accenture Song, Superdigital is set to enhance the ability to deliver growth and relevance for clients seeking to connect authentically with their audiences.
8×8 Closes the CX Expectation Gap With AI-Driven Engagement, Payments and Personalization
Customer expectations keep rising, but most companies are falling short. Metrigy research shows 76% of businesses surveyed believe their service is improving, yet only 36% of consumers agree. That gap is costing companies customers and revenue.
8×8, Inc., the industry’s most integrated customer experience (CX) platform provider, is closing that gap with new AI-powered innovations across the 8×8 Platform for CX. These capabilities help businesses respond in real time, personalize service at scale, and strengthen compliance – without adding complexity.
Talkdesk Enhances Epic Integration for AI-Powered Outbound Engagement
Talkdesk, Inc. has deepened its integration with Epic via the Epic Workshop program, linking its Advanced Dialer directly to Epic’s workqueues and Cheers outreach campaigns for seamless, AI-powered patient communication.This integration brings Talkdesk’s AI-powered contact center capabilities to healthcare organizations, enabling automated, proactive patient outreach that helps close communication gaps and improve care coordination.
ServiceNow and DFL Partner To Transform Workflows Across Bundesliga Ecosystem
ServiceNow, the AI platform for business transformation, announced a technology partnership with the DFL Deutsche Fußball Liga, the association responsible for the organization and marketing of German professional football, namely the top-tier leagues Bundesliga and Bundesliga 2. As the Official Workflow Partner, ServiceNow is replacing legacy systems and becoming the core AI platform to improve automation and efficiency in DFL’s business workflows, directly impacting the interaction with their global ecosystem. With ServiceNow, DFL will be able to improve the experience for partners, clubs and service providers, and thereby also enhance the relationship with the fans for the Bundesliga, one of the world’s most iconic football leagues.
Getsitecontrol Updates Its Email Marketing App for Shopify With AI Templates
Getsitecontrol, the email marketing platform trusted by thousands of ecommerce brands, has released a major update to its Shopify app, GSC Email Marketing, Pop Ups. This version removes much of the manual setup required for email campaigns by automatically syncing store inventory, purchase history, and branding elements to generate personalized emails that are ready to send in minutes.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
