Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
DriveCentric and Dealer Pay Partner To Enable Payments Within the CRM
DriveCentric, the modern CRM and engagement platform built for dealerships, announced a strategic partnership with Dealer Pay, a dealership-specific payments platform built for automotive dealers, to enable compliant payment collection within DriveCentric.
The partnership is designed to bring payment capability into the natural flow of customer engagement inside the CRM, allowing dealerships to complete the workflow from conversation to revenue without introducing disconnected systems or manual handoffs. Importantly, DriveCentric is not entering the payments business; Dealer Pay provides the compliant payments platform powering the capability.
Optimove Launches AI Content Decisioning To Optimize CRM Messaging in Real Time
As marketers generate more personalized content than ever before, the challenge has shifted from creation to orchestration. In response, Optimove has introduced AI Content Decisioning, a new OptiGenie agent designed to create, test, and optimize CRM marketing messages in real time. The launch highlights how AI is becoming essential for managing complexity and driving performance across the MarTech ecosystem, particularly in data intensive industries like iGaming and sports betting.
Optimove, the creator of Positionless Marketing and a leading player engagement solution for iGaming operators, announced AI Content Decisioning as the latest addition to its expanding suite of AI agents. Built to operate as a decisioning layer, the agent continuously determines which content variation is most effective for each customer, in a specific moment and channel, without requiring constant input from creative, analytics, or performance specialists.
Meta and Omnichat Highlight WhatsApp’s Role in Social CRM and AI Commerce
As conversational messaging becomes central to how consumers discover, engage with, and buy from brands, WhatsApp is rapidly evolving into a core pillar of social CRM and digital commerce strategies. That shift was on display at a recent industry conference hosted by Omnichat, where leaders from Meta, Maxim’s Group, and MEDILASE shared how WhatsApp is being transformed into a powerful engine for personalized customer engagement and AI driven commerce.
Omnichat, a leading omnichannel AI customer experience platform and official WhatsApp Business Solution Provider, hosted the event titled “Social CRM and AI.” The conference focused on how businesses across industries are using WhatsApp not only for customer support, but as a full funnel channel that connects marketing, sales, loyalty, and service through conversational AI.
Adobe Reveals Middle East Firms Accelerate AI Adoption, Focus on Impact
At Adobe AI Forum in Riyadh, Adobe shared new research highlighting how organisations across the region are rapidly accelerating their role in the Middle East’s digital economy, driven by strong digital transformation investment across Artificial Intelligence (AI), cloud infrastructure and customer experience (CX). The research also reveals that gaps in execution, measurement and integration continue to limit the ability of many to translate digital investment into tangible impact.
Based on a survey of 200 senior leaders at large enterprises from across the region, The Middle East Digital Shift: From Vision to Execution report from Adobe, reveals strong momentum, with nearly nine in 10 (88%) organisations already experimenting with or deploying AI, while 61% say their cloud infrastructure is very mature. Customer experience is widely recognised as a primary driver of growth, with 85% of brands rating their CX capabilities as either ‘good’ or ‘excellent’.
Optimove Launches Optimove Loyalty To Drive Player Engagement
As iGaming and sports betting operators face mounting pressure to reduce reliance on costly bonusing while driving sustained player engagement, Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announced Optimove Loyalty. The new no-code product enables marketing teams to reduce overreliance on cash-led engagement and retention efforts to non-monetary, gamified incentives, protecting margins in the face of increasing profit pressure and greater scrutiny around bonusing. Plus, it empowers marketers to be Positionless, acting independently to build, adjust, and optimize loyalty experiences in real time. Marketing teams are now enabled to protect margins, move faster, and drive long-term player value.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
