Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Salesforce, Takeda Launch AI Customer Experience Platform for Life Sciences
Salesforce, the #1 AI CRM, announced that Takeda has selected Salesforce Life Sciences Cloud for Customer Engagement to strengthen its involvement with healthcare professionals seamlessly. The company will leverage Salesforce’s deeply unified platform, including Agentforce and Data Cloud, to deploy personalized AI agents, supporting operations from medical to commercial and patient support functions.
Birdeye Launches Brand AI and Industry AI
Birdeye, the #1 platform for Hyperlocal Marketing, announced the launch of Brand AI and Industry AI, two groundbreaking innovations in its BirdAI architecture. These custom large language models (LLMs) empower businesses to deploy AI agents that act with brand authenticity and industry intelligence, all while driving measurable outcomes.
Building on the momentum of its AI Vision announcement earlier this month, Birdeye is turning vision into execution. Where Brand AI personalizes the voice and tone of every interaction, Industry AI ensures those interactions are grounded in domain-specific accuracy.
Demandbase, the leading account-based GTM platform for B2B enterprises, announces Agentbase, a collection of connected AI agents built on Amazon Web Services (AWS). Following the launch of Demandbase’s first two agents, Campaign Outcomes and Account Engagement, Demandbase and AWS are collaborating on a series of GTM AI agents, including two key innovations for Agentbase: Filter Agent and Action Agent. Built alongside the AWS GenAI Innovation Center, these soon-to-release agents will propel revenue teams to move faster and make smarter decisions by turning complex data and workflows into intuitive, conversational experiences.
PROS Unveils AI Agents to Transform Business Efficiency and User Engagement
PROS Holdings, Inc., a leading provider of AI-powered SaaS pricing and selling solutions, announced the launch of PROS AI Agents. Showcased at the company’s Outperform with PROS 2025 conference, these innovative agents leverage advanced natural language processing and generative AI to enhance PROS Platform solutions, enabling customers to make faster, data-driven decisions and drive business agility.
Seamlessly integrated into the PROS Platform, PROS AI Agents are designed to enhance the customer experience and drive goal-oriented execution by combining thoughtful reasoning with decisive action, helping businesses navigate dynamic and volatile markets.
Cordoniq, the secure, vision AI-driven platform for business processes and collaborations, announced its new integration with Alibaba Cloud’s Qwen3, the latest breakthrough in AI technology. This integration marks the beginning of a series of significant milestones in Cordoniq’s mission to empower organizations with cutting-edge AI-driven solutions to deliver interactive, cohesive live experiences that enhance user engagement and intelligence.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
