Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
ServiceNow Revamps Partner Program To Scale AI Agent Innovation
ServiceNow has unveiled major enhancements to its global Partner Program, signaling a clear push to accelerate enterprise-grade AI agent innovation. Announced at ServiceNow Partner Kickoff 2026, the updates expand access to its Build Program, simplify partner pricing, and strengthen the ServiceNow Store as a marketplace for AI agents. For B2B marketers and CX leaders, the move highlights how ecosystem-led innovation is becoming central to scaling AI across the enterprise.
ServiceNow is reengineering how partners build, commercialize, and scale AI-powered solutions on its platform. The company introduced a reimagined Build Program designed to open its ecosystem to more ISVs, developers, and technology partners while streamlining how solutions reach customers through the ServiceNow Store.
Ahrefs Adds Custom AI Prompt Tracking To Measure Brand Visibility
As AI assistants increasingly influence how people discover products and services, marketers are under pressure to understand whether their brands appear in AI generated answers at all. Ahrefs has addressed that challenge with the launch of custom AI prompt tracking in Brand Radar, giving teams a new way to monitor brand visibility across platforms such as ChatGPT, Gemini, and Perplexity. The update reflects a growing shift in the MarTech ecosystem as AI driven discovery becomes a meaningful complement to traditional search.
Universal Ads Names David Shaw To Lead Global Expansion Efforts
As premium video advertising continues to converge with performance driven media buying, platforms built for scale and simplicity are gaining momentum beyond the US. Comcast’s Universal Ads has announced the appointment of David Shaw as Head of Global Expansion, a move that signals the company’s intent to take its advertising platform international, starting with Europe.
Universal Ads, launched in the United States last year, enables brands of all sizes to create, buy, and measure ads across premium television and video inventory. In his new role, Shaw will be responsible for leading the commercial rollout of the platform globally, overseeing market entry, scaling operations, and sustaining long term growth across international regions.
Connected TV Study Shows Creative and Home Screen Drive Ad Recall
As Connected TV continues to reshape how audiences discover content and brands, new research suggests that what viewers remember is increasingly defined by creative quality, relevance, and placement rather than repetition alone. A new study commissioned by LG Ad Solutions and conducted by MediaScience highlights how advanced creative, precise targeting, and the Smart TV Home Screen are emerging as critical drivers of attention and memorability in the Connected TV environment.
LG Ad Solutions commissioned the research to better understand how advertising performs on the largest screen in the home. The findings, published as part of The Art & Science of the CTV First Era Part 2 Consumer Experience, point to a broader shift in how Connected TV advertising is designed and experienced. As creative and targeting converge within a single ecosystem, where and how ads appear is shaping outcomes as much as the message itself.
Invoca Expands Social Ad Measurement With Reddit and LinkedIn Integrations
As marketers face growing pressure to prove how social advertising drives real revenue, platforms that can connect media spend to business outcomes are becoming essential to the MarTech stack. Invoca has announced new integrations with Reddit Ads and LinkedIn Ads, extending its ability to help brands and agencies measure, optimize, and scale social advertising based on true revenue impact rather than surface level engagement metrics.
Invoca said the new integrations allow marketers to directly connect Reddit and LinkedIn ad activity to leads, conversions, and revenue generated through contact centers and physical business locations. By closing the loop between paid social campaigns and downstream customer conversations, Invoca aims to give teams a clearer view of how social media investments translate into tangible business results.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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