Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

LightInTheBox Announces Positive Customer Feedback With New Direct-To-Consumer Brand

UnitQ, the leading AI customer insights platform, announced the launch of its new brand identity, including a modernized logo and a fully redesigned website. This rebrand marks a significant milestone in the company’s continued evolution as a leader in AI for customer insights.

While the updated visual identity reflects a fresh and streamlined look, it also signifies a deeper transformation — one that highlights unitQ’s commitment to delivering precision, innovation and real-time customer-feedback insights for organizations navigating increasingly complex customer landscapes.

Advertising Vehicles Hires First President, Jeff Crowley

Advertising Vehicles, The Fleet Graphics People, has tapped Jeff Crowley to be its first president. Crowley will serve as the head of Advertising Vehicles, under the direction of parent company EST03 CEO Ken Black.

As Advertising Vehicles looks to continue its strategic growth plan, Crowley brings a wealth of experience in scaling businesses to drive both top- and bottom-line revenue.

Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform

Cadent, the predictive advertising company, launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, and Snap executive, to its Board of Directors.

Infolinks and StackAdapt Partner to Unlock Premium, Curated Advertising at Scale

Infolinks, the premium advertising marketplace known for curating high-performing and sustainable media inventory, announced a partnership with StackAdapt, a leading multi-channel programmatic advertising platform. This collaboration enables StackAdapt advertisers to tap into Infolinks’ exclusive, brand-safe, curated supply across more than 25,000 publishing partners.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com