Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
LiveRamp Partners With Scowtt for AI Driven Data Optimization
As marketers increasingly rely on first party data to drive performance in a privacy focused digital ecosystem, partnerships that combine artificial intelligence with secure data collaboration are becoming central to modern advertising strategies. The collaboration between LiveRamp and Scowtt introduces a new approach to performance marketing through AI powered optimization built on predictive first party data signals.
LiveRamp, a leading data collaboration platform, announced a partnership with AI driven advertising optimization company Scowtt to integrate Scowtt’s predictive models directly into the LiveRamp platform. The companies describe the collaboration as the first partnership of its kind, designed to deliver value based performance optimization across major programmatic platforms and advertising destinations. Read More.
OtterlyAI Study Finds AI Search Relies on Third Party Sources
As generative search platforms increasingly influence how consumers discover brands online, marketers are rethinking traditional SEO strategies to adapt to a rapidly evolving visibility landscape. New research from OtterlyAI highlights a significant shift in how authority is built within AI driven search environments, revealing that AI search engines rely overwhelmingly on third party sources rather than brand owned websites.
OtterlyAI released findings from its latest report, The AI Citation Economy: What 1+ Million Data Points Reveal About AI Visibility, which analyzed more than one million AI generated citations across platforms including ChatGPT, Perplexity, and Google AI Overviews. According to the study, approximately 95 percent of AI generated answers reference external third party content, signaling a structural change in how brand credibility is surfaced and interpreted by generative AI systems. Read More.
GIBO Advances AIGC Engine for Intelligent Content Production
As demand for scalable AI driven content production accelerates across media, advertising, and digital commerce, technology providers are racing to build infrastructure capable of supporting industrial level creative output. GIBO Holdings Ltd. has announced a major upgrade to its proprietary AIGC engine, signaling a shift toward next generation intelligent content infrastructure designed for large scale production environments.
GIBO Holdings, revealed a significant technological breakthrough in its multimodal AI Generated Content engine, introducing architectural improvements aimed at enhancing generation efficiency, narrative consistency, and compute optimization. The company described the update as a fundamental redesign rather than a routine product enhancement, transforming the system from a creative experimentation tool into a production ready platform capable of supporting enterprise scale workflows. Read More.
Zitcha Appoints Former Meta Retail Media Lead Steve Biddle as Chief Commercial Officer
As retail media continues to evolve into one of the fastest growing segments of digital advertising, platforms are increasingly strengthening leadership teams to navigate rapid technological change and growing advertiser expectations. Retail media platform Zitcha has appointed former Meta executive Steve Biddle as chief commercial officer, marking a strategic move as the company expands globally and adapts to an AI driven market environment.
Zitcha confirmed the leadership appointment exclusively to ADWEEK, noting that Biddle joined the Australia based company in late 2025 after departing Meta in September. In his new role, Biddle will lead global marketing efforts and help guide the platform through ongoing shifts in the retail media ecosystem, including artificial intelligence disruption and evolving retailer advertiser dynamics. Read More.
BrandJet AI Launches Artemis MCP for AI Driven GTM Workflows
As organizations increasingly adopt artificial intelligence to streamline revenue operations, go to market teams are seeking tools that unify fragmented workflows across sales and marketing technology stacks. BrandJet AI’s introduction of Artemis MCP signals a growing shift toward AI native platforms designed to connect intent detection, outreach execution, and performance tracking within a single operational environment.
BrandJet AI, a brand intelligence and outreach automation platform, announced the launch of Artemis, a new Model Context Protocol layer created to help go to market teams execute complex workflows using natural language prompts. Alongside the product release, the company introduced a new commercial role called the Forward Deployed Account Executive, aimed at supporting enterprises implementing AI driven revenue operations. Read More.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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