Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Oracle Accelerates Sovereign AI with First Supercluster Deployment in the Middle East
Oracle announced a major expansion of the Oracle Cloud Abu Dhabi Region with the deployment of the first Oracle Cloud Infrastructure (OCI) Supercluster powered by NVIDIA Blackwell GPUs in the Middle East. The new OCI Supercluster, which will support sovereign AI initiatives in the Middle East, will be powered by more than 4,000 NVIDIA Blackwell GPUs and deliver exceptional compute capabilities for AI training, inference, and research and development.
Airtory and CultureSync Media Partner Elevate Rich Media Advertising Across Hong Kong
Airtory, a leading creative management platform known for its high-performing rich media advertising capabilities, has announced a strategic partnership with CultureSync Media to elevate immersive digital advertising experiences across Hong Kong, Taiwan, and Singapore. The collaboration integrates Airtory’s advanced creative technology with CultureSync Media’s culturally informed, data-driven storytelling approach—offering brands, publishers, and agencies a powerful end-to-end solution for producing and scaling impactful campaigns across Asia.
Sendbird Achieves the AWS Generative AI Competency
Sendbird Inc., the AI customer experience company powering conversations for over 300 million people every month, announced that it has achieved the Amazon Web Services (AWS) Generative AI Competency. This specialization recognizes Sendbird as an AWS Partner that helps customers adopt and implement AWS services, tools, and infrastructure for generative AI.
Achieving the AWS Generative AI Competency differentiates Sendbird as an AWS Partner that has demonstrated technical proficiency and proven customer success, supporting customers in augmenting the customer experience, delivering hyper-personalized and engaging content, streamlining workflows, and achieving actionable results enabled through the use of AWS generative AI services. Sendbird possesses the experience and expertise shown from successful projects for addressing customer challenges using generative AI solutions as an enabler of their digital transformation strategies for augmenting the customer experience, delivering hyper-personalized and engaging content, streamlining workflows, and delivering actionable results powered by generative AI technology from AWS.
OnAudience Integrate With Amazon Ads to Supercharge AI Driven Audience Targeting
OnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, announces its new partnership with Amazon Ads, enabling brands and agencies to licence custom AI-generated OnAudience segments – as well as standard taxonomy-based segments – directly inside Amazon’s advertising ecosystem.
This integration empowers advertisers using the Amazon DSP to deploy hyper-targeted, privacy-compliant custom segments created in seconds via OnAudience’s proprietary AI Audiences tool. It enables marketers to reach mobile, desktop, or CTV audiences across Amazon’s Owned & Operated channels and premium 3P supply partnerships.
GoDaddy Accelerates Airo.ai Momentum with New AI Agents for Small Business Growth
GoDaddy is packing even more agentic AI power into its recently launched Airo.ai online experience with the addition of six brand-new AI agents.
Building on the recent debut of Airo.ai public Beta, these latest tools and capabilities are designed to help simplify marketing, operations, and website management for small businesses – saving valuable time and making it easier to attract customers, strengthen their online presence, and grow with confidence.
The Airo.ai agentic framework brings the entire experience together behind the scenes. Airo determines the next best action for each customer, invokes the corresponding agent, and completes that action. It coordinates the work end to end to drive customer success.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
