Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Advisor CRM Debuts Gen AI Marketing Suite To Boost Advisor Engagement
Advisor CRM, the only all-in-one CRM platform exclusively designed for registered investment advisors (RIAs), has launched its new Gen AI Marketing Suite to enhance client engagement and save time for financial advisors. This fully integrated suite of free and paid AI-powered tools helps advisors automate content creation, streamline marketing workflows, and build stronger client relationships with ease.
AdRoll Unifies Under One Brand, Empowering Marketers With an AI Connected Ad Platform
AdRoll announced a major brand transformation designed to simplify its market presence and strengthen its position as the innovation leader in advertising technology. RollWorks, previously a NextRoll business unit focused on account-based marketing, will officially become the company’s AdRoll ABM product, uniting under the AdRoll brand to form one connected advertising platform built for fast-moving marketers.
The move unifies NextRoll’s portfolio under AdRoll, simplifying the experience for customers and spotlighting the platform’s strengths in data, AI, and multi-channel advertising within a connected ecosystem that drives measurable outcomes. With this transformation, AdRoll emerges as an AI-powered, full-funnel platform with solutions for e-commerce, social media, account-based marketing, and cross-channel attribution.
VEVE Reports 33 Percent Rise in Browser Ad Spend Amid AI Search Disruption
VEVE, a global leader in performance marketing, has revealed new data showing a remarkable 33% year-over-year increase in browser advertising spend, marking a major shift in digital customer acquisition strategies amid the rise of AI-powered search engines and the decline in social advertising ROI. As third-party cookies are phased out, brands across various industries are turning to browser-based ads such as quick-access icons, banners, and branded doodles displayed on users’ browser start pages to capture consumer attention before they begin online searches.
RunDTC Launches Unify Accelerator for Enterprise Retailers
RunDTC has introduced the Unify Accelerator, a groundbreaking solution designed to empower enterprise retailers managing multi-site commerce on Shopify. Paul Zaengle, CEO of RunDTC, explained that Unify was created to fill a distinct gap in the market by delivering the scale, flexibility, and governance necessary for modern brands all while avoiding the high costs and complexities typically associated with traditional headless commerce builds. This innovative platform is developed in partnership with Contentstack, leveraging Shopify’s native Liquid architecture alongside a rich app ecosystem to provide seamless global content management.
Nano Banana AI Launches in Xole with Google Gemini 2.5 Flash Image
Xole AI has recently integrated the Nano Banana AI, powered by Google’s advanced Gemini 2.5 Flash Image model, into its platform, marking a significant leap in AI-driven image creation and editing. This new feature set vastly enhances users’ creative workflows by enabling seamless blending of multiple images into cohesive compositions, maintaining character and object consistency across different edits, and supporting precise, targeted modifications all through natural language commands.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
