Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Luma AI Launches Ray3.14 To Redefine Generative Video Production
Advances in generative video are reshaping how creative teams approach production, and the latest release from Luma AI signals a shift toward professional grade reliability at scale. Luma AI has announced the launch of Ray3.14, a major update to its Ray3 reasoning video model, positioning the release as a step change for animation and cinematic workflows where quality, speed, and cost have traditionally been difficult to balance.
Ray3.14 is described by the company as its most capable and production ready model to date. Built for professional creative environments, the model delivers native 1080p video output, generation speeds that are four times faster, and a per second pricing structure that is three times cheaper than previous iterations. Together, these improvements aim to remove the long standing tradeoff between visual fidelity, iteration speed, and production economics in generative video.
Adams Outdoor Advertising Expands Charlotte Footprint With Parkway Assets
The continued consolidation of premium out of home inventory is reshaping major metro advertising markets, and Adams Outdoor Advertising latest move underscores the strategic value of Charlotte for national and regional brands. Adams Outdoor Advertising announced it has completed the acquisition of select assets from Parkway Outdoor, further strengthening its leadership position in the Charlotte, North Carolina market.
The transaction includes 15 billboard assets, made up of 14 static faces and one digital display. With this acquisition, Adams Outdoor Advertising expands its presence along some of the most heavily trafficked airport and commuter corridors in the region, reinforcing its ability to deliver consistent reach and high frequency exposure for advertisers targeting the Charlotte metro area.
Webflow and Google Ads Launch Integrated Campaign Management
The growing demand for tighter alignment between advertising and on site performance has prompted new integrations across the MarTech stack, and the Webflow Google Ads integration marks a significant step in that direction. Webflow announced the launch of a native integration with Google Ads, designed to help marketing teams move faster from campaign creation to performance optimization within a single workspace.
With the new integration, teams can build, manage, and optimize Google Ads campaigns directly inside Webflow, including campaigns powered by Performance Max and Google AI. Ads can run across Google Search, YouTube, Display, Discover, Gmail, and Maps, while marketers gain direct access to Webflow site performance data. This unified view enables teams to understand how paid traffic behaves on site and use those insights to strengthen the data signals that drive better outcomes from Google AI.
Omdia: Retailers To Control Nearly Half of North America TV OS Market by 2029
A major shift is underway in the television operating system market, signaling how commerce driven advertising strategies are reshaping the connected TV landscape. According to new research from Omdia, retailers are expected to control 47 percent of the North America TV OS market by 2029, a sharp rise from 27 percent in 2025. The findings highlight how retail media ambitions are increasingly outweighing traditional priorities around TV shipment leadership.
The forecast, published in Omdia latest TV Design and Features Tracker, shows that retailers are leveraging TV operating systems as gateways to ecommerce and advertising ecosystems. Rather than focusing solely on hardware scale, these players are positioning TV platforms as monetization engines that connect viewing behavior directly to shopping and media spend. This shift was a prominent theme at CES 2026 in Las Vegas, where conversational AI and commerce enabled television experiences dominated discussions.
JamLoop Appoints Brian Bell as SVP, Head of Sales
As connected TV continues its transition from an awareness focused medium to a measurable performance channel, leadership appointments are increasingly reflecting that shift. JamLoop announced the appointment of Brian Bell as Senior Vice President and Head of Sales, a move that underscores the company’s focus on scaling performance driven CTV advertising across agencies, brands, and local businesses.
Bell joins JamLoop at a pivotal moment for the CTV market. Advertisers are demanding the same transparency, speed, and accountability from streaming TV that they expect from digital channels, pushing platforms to rethink how CTV is planned, executed, and measured. JamLoop positions itself as a CTV first technology platform built to meet these expectations, offering advertisers direct control over targeting, campaign execution, and measurement without sacrificing the reach and impact traditionally associated with television.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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