Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Zendesk Launches AI Powered Resolution Platform to Enhance Customer Service
Zendesk, a pioneer in Agentic AI-powered service, announced at its annual Relate conference the launch of the Zendesk Resolution Platform, aimed at redefining customer experience. This platform, purpose-built for service by the largest AI service software provider, introduces a suite of advanced tools that seamlessly integrate Zendesk AI Agents, a comprehensive knowledge graph, actions and integrations, governance and control, and measurement and insights. Together with human expertise, the Zendesk Resolution Platform empowers businesses to deliver exceptional service and ensure a clear path to issue resolution.
Utiq Showcases Enhanced Campaign Performance via Adobe CDP Integration
Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe’s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and GroupM, delivering exceptional results for an automotive client.
Observe.AI Launches VoiceAI Agents to Transform Customer Experience
Observe.AI, the leading AI Conversation Intelligence platform for contact centers, announced the general availability of the company’s VoiceAI agents, capable of automating all customer interactions in the contact center, from FAQs to complex, multi-turn conversations. With the introduction of VoiceAI agents, Observe.AI delivers the only complete platform that enables enterprises to support customer support operations while moving towards an AI-driven experience. Observe.AI’s product suite now includes enterprise-grade VoiceAI agents, Real-time Agent Assist, AutoQA, agent coaching, and business insights – working with enterprises to support the entire customer journey from automating initial interactions, assisting human agents with complex conversations, and analyzing every touchpoint post interaction.
Zeta Global Launches AI Agent Studio With Agentic Workflows
Zeta Global, the AI marketing cloud, is redefining the future of marketing with the launch of AI Agent Studio. Now generally available to Zeta customers, AI Agent Studio is a suite of generative AI tools that enables users to select and activate prebuilt agents, create custom agents, and link them together to execute complex marketing tasks, rather than just isolated, linear tasks. Now available in beta, Agentic Workflows is a breakthrough innovation that allows marketers to orchestrate Zeta’s interconnected generative AI agents, automating complex tasks with precision and efficiency.
Wishpond and Venops Partner to Enhance Medical Engagement With AI
Wishpond Technologies Ltd., a provider of AI-enabled marketing-focused online business solutions, is pleased to announce a collaboration agreement with Venops Inc. (“Venops”), a leader in healthcare regulatory compliance and consulting services, to market and sell Wishpond’s AI-powered SalesCloser platform, white-labeled as “Provencis”, to clients in the medical industry. With a network of over 1,000 medical clinics, Venops brings extensive professional and industry reach, combining its deep expertise in healthcare compliance with Wishpond’s innovative AI technology, this collaboration aims to revolutionize how businesses in the medical sector engage with prospects and drive sales.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com
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