Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Aurora Mobile’s GPTBots.ai Integrates Grok 4 to Expand Its AI Agents Ecosystem
Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that its AI agent platform GPTBots.ai will integrate Grok 4, an advanced large language model (LLM). By leveraging the respective strengths of both platforms, the collaboration aims to deliver more efficient and intelligent AI solutions for enterprises worldwide.
Audiense Launches MCP Connectors, Bringing Audience Intelligence into Your AI Workflow
Audiense, the leading audience intelligence platform, unveiled its MCP (Model Context Protocol) connectors – seamless integrations that bring audience insights directly into AI tools like Claude and ChatGPT.
This marks a major leap forward in how marketing, research, and strategy teams work with audience insights – making them accessible, actionable, and customizable, without a single line of code.
NiCE to Acquire Cognigy, Advancing the Leading CX AI Platform
NiCE, a global leader in AI-powered customer experience, announced that it has entered into a definitive agreement to acquire Cognigy, a global market leader in conversational and agentic AI. This strategic acquisition unites NiCE’s market-leading CXone Mpower platform with Cognigy’s leading conversational and agentic AI capabilities, enabling organizations to rapidly accelerate the adoption of AI-first customer service delivery, orchestrating AI agents seamlessly across the front and back office in a unified CX AI platform powered by purpose-built CX AI models.
Treasure Data Grows Agentic AI Ecosystem via Amazon Bedrock
Treasure Data, a leader in intelligent Customer Data Platform (CDPs) designed for large-scale enterprises, has announced a significant advancement in its AI Agent ecosystem. This expansion aims to empower global businesses to leverage generative AI with enhanced levels of trust, robust governance, and the scalability necessary for impactful operations. The new capabilities are powered by Amazon Bedrock, enabling organizations to deploy AI agents that deliver real-time personalization, automate marketing processes, and optimize customer experiences, all while being grounded in the comprehensive and precise customer data provided by Treasure Data’s Diamond Record.
Similarweb Unveils GenAI Toolkit Tracking AI Chatbot Data
Similarweb has just launched its innovative GenAI Intelligence Toolkit, a groundbreaking solution designed to give businesses unprecedented insight into their presence and performance on burgeoning AI platforms. This new offering combines AI Brand Visibility and AI Traffic data, allowing companies to see exactly how their brand is being represented within AI chatbots and, crucially, to measure the tangible value of AI-generated traffic directed to their digital marketing and sales channels.
As generative AI increasingly reconfigures the digital marketing landscape, potentially shifting focus away from traditional search methods, marketers, merchants, and digital leaders are scrambling to understand their position.Businesses want to know when AI chatbots recommend their services and, crucially, how much traffic these endorsements drive to their websites. According to Similarweb’s June 2025 estimates, AI platforms such as ChatGPT, Gemini, Perplexity, Grok, and CoPilot together generated more than 1.1 billion referral visits. This represents a staggering 357% year-over-year increase, underscoring the rapid growth and impact of AI in the digital ecosystem.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
