Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Ruder Finn Appoints Rachel Spielman as Chief Strategy and Change Officer, North America
Ruder Finn, one of the world’s leading independent communications and integrated marketing firms, announced the promotion of Rachel Spielman to Chief Strategy & Change Officer, North America. In this newly established role, Spielman will lead initiatives to strengthen the agency’s strategic growth, foster deeper integration across practices, and help guide Ruder Finn’s innovation agenda in a fast-changing marketing and communications environment.
Globant Consolidates all Marketing Services within GUT
Globant announced the consolidation of all its marketing and advertising disciplines under GUT Network, bringing together capabilities across AI, Digital Marketing, Digital Consumer Experience, Social, Content, Media, Martech and Data Analytics, as well as specialized marketing services for Healthcare and Pharma.
Comperemedia, Equifax Partner to Help Financial Marketers Gauge Consumer Risk and Strategy
Comperemedia, the leading go-to-market strategy provider for financial services marketers, announces their strengthened ability to help financial institutions decode competitor strategies and consumer targeting patterns through the introduction of Equifax risk scores directly within the Comperemedia Direct platform.
Perspire Sauna Studio Appoints Caroline Linton as Chief Marketing Officer
Perspire Sauna Studio, the country’s largest sauna franchise specializing in full spectrum infrared sauna (IR) and red-light therapy (RLT), announced the appointment of Caroline Linton as Chief Marketing Officer. Linton will oversee brand strategy, integrated marketing, consumer growth, and franchise development marketing as Perspire advances its next phase of national expansion.
Boomi Named Exemplary Vendor in ISG 2025 Data Integration Guide
Boomi, a global leader in AI-driven automation, has been recognized as an Exemplary Vendor in both the ISG Buyers Guide™ for Data Integration and the ISG Buyers Guide™ for Master Data Management (MDM) 2025. The distinction highlights Boomi’s continued leadership in unifying data, simplifying integration, and driving intelligent automation across enterprises.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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