Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Teads & VIDAA Expand Global CTV Partnership Worldwide

Teads, the global media platform, announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada, and in 27 markets across Europe and APAC.

Twilio Segment Boosts AWS Integration for Custom Solutions

Twilio the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced at AWS re:Invent 2024 the public beta availability of Linked Audiences in Twilio Segment for Amazon Redshift. The integration makes it easier for Twilio Segment and AWS customers to build audiences, enrich their customer profiles, and grow personalization at scale.

Infogain Joins the IATA Strategic Partnerships Program

Infogain, a leader in digital customer experience engineering, based in Silicon Valley, announced that it is now part of the Strategic Partnerships Program (SPP) of the International Air Transport Association (IATA). This marks a significant milestone for Infogain and underlines its commitment to driving innovation and digital transformation in the travel and airline sector.

Subsplash Acquires Pulpit AI to Boost Sermon Engagement

Subsplash, the industry leader in engagement technology for churches, announced its acquisition of Pulpit AI, the artificial intelligence company for pastors and churches. “At Subsplash, we’re committed to supporting church communities by making it easier to share the truth of Jesus,” said Tim Turner, CEO of Subsplash. “Pulpit AI allows us to provide hundreds of thousands of forward-looking church leaders with tools that multiply their content creation efforts—helping deepen discipleship within their communities!”

Veritonic Helps Creators Optimize Video Podcast Audio

Veritonic, the industry’s comprehensive audio research and analytics platform, announced enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms like YouTube emerge as the dominant destination for podcast consumption, Veritonic’s innovative solutions help creators, brands, and advertisers unlock deeper insights into how their audio content resonates within the video podcast environment.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com