Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Madhive Launches Maverick AI to Boost Media Sales

Madhive, the only unified operating system for local media, announced the launch of Maverick AI, the first intelligence layer designed specifically to accelerate and optimize every step of an advertising campaign from pitch to payment.

As the technology backbone for most of the industry’s leading broadcasters and media companies, Madhive’s white-labeled operating system is used to sell, execute, and optimize tens of thousands of omnichannel campaigns every day. Purpose-built for the unique dynamics of local advertising, Maverick AI integrates directly into the core of Madhive’s platform, enhancing autonomy, accuracy, and outcomes at scale.

8×8, Inc., the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and Communication APIs, revealed a series of powerful enhancements to the 8×8 Platform for CX to help organizations deliver superior customer and employee experiences. Enabling organizations to deliver more personalized, efficient, and intelligent interactions – boosting satisfaction, reducing effort, and unlocking greater productivity across teams.

Link11 Brings Three Brands Together on One Platform With New Branding

Link11, DOSarrest, and Reblaze have combined their strengths into a single, integrated platform with a new brand identity. The result: a consistent user experience, maximum efficiency, and seamless security. As a European provider, Link11 addresses business risks from geopolitical uncertainties and compliance requirements while securing global business-critical processes through synergies.

Comcast’s Universal Ads Expands to Even More Top Publishers

Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across the premium video category, announced a new round of leading publishers have joined the platform, further strengthening the ability for brands to reach new, qualified audiences at scale, all in one place. The new publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio. They join the first round announced at the launch of Universal Ads in January: A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo.

Siemens and Outreach Partner to Enhance Sales Execution

Outreach, the first and only AI Sales Execution Platform built for intelligent revenue workflows, announces an expanded partnership with the Digital Industries business at Siemens, a leading technology company.

Working with Outreach, the Digital Industries team is enhancing data-driven workflows to unify global prospecting, pipeline management and forecasting. By better harnessing sales engagement data, improving data hygiene and quality, and further harmonizing processes, the Digital Industries sales team can focus even more on the human side of sales: team and customer relationships.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com