Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Netcore Cloud Reveals That Agentic AI Doubles Conversions
Netcore Cloud, a global MarTech leader, has unveiled its State of MarTech 2025 report, spotlighting the transformative rise of Agentic AI. Analysing over 1,000 top-performing campaigns executed across global brands, the report reveals that early adopters of Agentic AI have achieved 2X conversions.
Agentic AI is emerging as the marketer’s most powerful ally—automating workflows, running campaigns autonomously, and making decisions in real time at the speed of consumer intent. The report maps how intelligent AI agents are driving outcomes by aligning deeply with user behaviour, helping marketers scale personalisation, reduce acquisition waste, and increase lifetime value. Early adopters experimenting with affinity models, predictive segmentation, and content already see a 23% uplift in campaign performance. As brands optimize, benchmarks are expected to hit 30%-35% by year-end.
Sabio Announces Launch of Creator Television on Amazon Fire TV Channels
Sabio Holdings, a Los Angeles-based ad-tech company specializing in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, announced that its Creator Television® (Creator TV) free ad-supported television (FAST) channel is now available on Amazon Fire TV Channels.
Fire TV Channels, an ad-supported TV experience free to customers on all Fire TV, Fire Tablet, and Echo Show devices in the US, consolidates access to news, sports, music videos, lifestyle, and entertainment channels. Fire TV Channels provides live, on-demand, and short-form content, accessible on the Fire TV home screen and under the “Free” tab.
Forrester Announces Full Conference Agenda for B2B Summit EMEA 2025
Forrester announced the full conference agenda for its B2B Summit EMEA 2025, which will take place in London and digitally on 6–8 October 2025. B2B leaders are facing a pivotal moment amidst shifting buyer demands, rising AI influence, economic uncertainty, and evolving global regulations.
At B2B Summit EMEA, leaders will learn how to adapt their marketing, sales, and customer success strategies to address these dynamic changes. The event will focus on aligning cross-functional teams around customer needs, exploring generative AI’s impact on go-to-market strategies, and showcasing innovations that redefine the buying experience.
Zeta Global Appoints Nate Yohannes as President of Zeta Data and AI Lab
Zeta Global, the AI Marketing Cloud, announced the appointment of Nate Yohannes as President of Zeta Data & AI Lab and Global Head of Research and Development. A proven leader at the intersection of artificial intelligence and product innovation, Yohannes brings over 15 years of experience spanning senior roles at Meta, Microsoft, and the White House. Most recently, he served as Product Management Lead for GenAI in Ads Ranking at Meta, where he led the strategy and development of AI systems built on Meta’s Llama to enhance the company’s core advertising business. Yohannes joined Meta from the Office of the CTO at Microsoft.
Meltwater Unveils GenAI Lens to Track Brand Presence across AI Chatbots
Meltwater, a leader in media and consumer intelligence, has launched GenAI Lens, a pioneering tool that gives businesses unprecedented insight into how their brands are discussed within major generative AI platforms. The solution is positioned as a first-of-its-kind for the industry, responding to the rapid adoption of AI-powered assistants such as ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
