Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
IAB Tech Lab Launches Device Attestation Support in OM SDK To Combat Device Spoofing
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of Device Attestation support in the industry standard Open Measurement SDK (OM SDK). This new capability is currently supported on Apple devices and FireTV and is designed to strengthen further efforts to combat widespread device spoofing and to provide buyers, sellers, and verification companies with greater confidence in the environments where ads are delivered.
Sitecore Launches Sitecore Studio Revolutionizing Customization for the SitecoreAI Platform
Sitecore® introduced Sitecore Studio, the breakthrough innovation layer of SitecoreAI, the first-of-its-kind digital marketing platform. Sitecore Studio empowers customers and partners to build and customize AI-powered agents and workflows that automate marketing tasks within secure, governed environments. It places artificial intelligence at the center of marketing and, importantly, in the hands of marketers.
Unveiled at Symposium 2025, SitecoreAI brings Sitecore’s industry-leading CMS, DAM, MRM, and CMP solutions together in a composable SaaS platform that unites content, data, and personalization in one intelligent system. The platform launches with more than 20 AI agents delivered out of the box, available immediately and at no extra cost, with hundreds more expected to be available in the coming months, many of which will be built by an active ecosystem of partners and customers.
Jasper Introduces Grid, the Interface Powering AI Native Content Pipelines
Jasper, the world’s leading AI content automation platform, announced the launch of Jasper Grid, an intelligent, sheet-like interface that gives marketing teams a structured, scalable system for creating and orchestrating high-quality content across every channel, audience, and region.
As the rules of search and discovery change and customer expectations for personalized experiences increase, the demand for content has never been higher. According to a recent Adobe study, marketers expect content demand to grow more than 5x between now and 2027, putting enormous pressure on marketing teams to keep pace. This has created an unsustainable cycle of manual work, disconnected tools, and reactive execution. While chat-based AI tools like ChatGPT can assist with one-off asset creation that accelerates individual productivity, the structural challenges of creating scaled AI-powered content pipelines remain.
AnswerThePublic Launches AI Dashboard To Enhance Content Intelligence Advantages
NP Digital, a leader in end-to-end digital marketing, unveiled a new comprehensive AI Dashboard in its popular content and audience intelligence platform, AnswerThePublic. Users can now see a panoramic view of topics across AI models, search engines, social media, and shopping with enhanced user intent and sentiment analysis metrics.
The new AI Dashboard provides marketers with a smarter way to understand their audience, moving beyond basic keyword research to reveal real-time behavior, intent, and emotions behind the search. Outdated search volume metrics are replaced with user intent and audience sentiment analysis tools in the AI Dashboard. These metrics provide more powerful insights that reflect how people think, feel, and engage across search everywhere landscape.
Netcore Cloud Debuts First Agentic Marketing Platform Offering Pay-For-Performance Pricing
In a landmark move for the Martech industry, Netcore Cloud, a global leader in Agentic Marketing, has launched a Variable Pricing Model for its Agentic Marketing Platform, becoming the first in the world to link marketing technology costs directly to real business results.
Announced at Agentic Marketing 2025, this model represents a seismic shift in how Martech is valued from static subscriptions to dynamic, results-driven partnerships. For marketers who use barely 20% of the tools they pay for, this new approach promises accountability, transparency, and performance that truly matters.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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