Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Apply Digital Acquires Ragnarok to Enhance Customer Engagement

Apply Digital, the digital transformation partner for global brands, has acquired personalization and MarTech agency Ragnarok for an undisclosed sum.

The deal enhances Apply Digital’s customer engagement and omnichannel marketing capabilities, which will help generate better results for its clients. It enables Apply Digital to support clients across the entire digital lifecycle, and Ragnarok benefits from Apply Digital’s strategy, experience design, tech advisory, and engineering expertise. The collaboration unlocks new opportunities for innovation, including deeper partnerships and expertise with enterprise MarTech platforms such as Braze, Segment, Mixpanel, Hightouch, and Iterable.

Bloomreach Expands in APAC, Appoints Kris Fagan as Vice President for Growth

Bloomreach, the platform fueling limitless ecommerce personalisation, has announced the continued growth of its global footprint as it expands its presence in the Asia-Pacific region, welcoming Kris Fagan as its new Vice President, APAC. As Bloomreach continues to increase its global reach, it underscores its commitment to delivering deeply personalised customer experiences — and driving measurable growth — for businesses worldwide.

Passport’s Seller of Record Solution Achieves Patent-Pending Status

Passport, a leading global ecommerce solutions provider, announced that its Passport Seller of Record® solution has achieved patent-pending status. This milestone reinforces Passport’s position as the only provider offering this innovative approach to VAT/GST tax compliance, empowering direct-to-consumer brands to sell internationally without the burden of tax registration or complex remittance processes.

Classy Llama Adds Adobe Experience Manager to Enhance Digital Solutions

Equativ and Titan OS Partner for Targeted CTV Advertising

Equativ announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver highly targeted, outcome-driven campaigns.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com