Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Measured Upgrades Causal Media Mix Model, Giving Enterprise Marketers Unmatched Speed
Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, announced major enhancements to its flagship Measured Incrementality Model (MIM), the first commercially available Causal Media Mix Model (MMM) automatically calibrated by incrementality tests.
Leading enterprise brands trust Measured’s MIM to measure the true incremental impact of their full-funnel advertising investments against omnichannel sales. With these enhancements, Measured sets a new standard for how Causal MMM delivers faster, more transparent, and confident decisions in complex and fragmented media landscape.
Truecaller Announces adVantage, an AI-Platform Driving Smarter Segmentation
Truecaller, the world’s leading communications platform, unveiled adVantage, an AI-powered recommendation engine that redefines how businesses engage users in high-attention communication moments. adVantage leverages a centralized intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes. It can work across Business Messaging, contextual advertising and various other enterprise-grade solutions, empowering brands to deliver the right message with precision and impact.
Veylan Debuts First End-To-End AI-Native Advertising Platform
Veylan announced new product features to the industry’s first fully integrated AI-native operating system for advertising, unifying strategy, creative, media buying, and optimization in one intelligent platform. For the first time, media buying and optimization now happen in the same workflow as strategy and creative, all in a single command center. Designed to replace fragmented adtech stack, Veylan gives advertisers and marketers a single system to plan, execute, and optimize campaigns with unprecedented speed and precision.
ZoomInfo Launches AI-Powered Copilot Workspace
In a major move to streamline go-to-market execution for revenue teams, ZoomInfo has officially launched its Copilot Workspace, an AI-powered platform designed to consolidate a seller’s entire book of business into a single, unified interface. This new execution engine aims to shift sales, account management, and customer success professionals from a reactive to a proactive stance, putting their focus back on engaging with customers by automating a wide range of administrative tasks.
Circana Launches AI-Powered Marketing Foresight With New User Experience
The data analytics and advisory firm Circana has unveiled a significant evolution of its Marketing Foresight® solution, introducing a next-generation platform designed to revolutionize how global brands approach marketing mix modeling. The revamped tool now incorporates advanced artificial intelligence and machine learning, all accessible through a completely redesigned, intuitive user interface that is engineered to deliver critical insights with unprecedented speed. This global launch represents a major step forward in making complex marketing analytics more accessible and actionable for decision-makers.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
