Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Brizy Launches No-Code Shopify App for Stunning Pages

Brizy, a leader in website building across multiple platforms, is excited to announce the launch of Brizy for Shopify—a powerful, no-code landing page builder designed specifically for Shopify store owners. With Brizy for Shopify, users can create high-converting, visually stunning landing pages using an intuitive drag-and-drop interface, empowering businesses to enhance their storefronts effortlessly.

Appier becomes an Apple Search Ads Partner 

Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is excited to announce its inclusion as an Apple Search Ads Partner. With Appier’s advanced AI and generative AI (GenAI) capabilities, brands can leverage its AIXPERT campaign automation solution to automatically generate high-potential keywords and optimize returns on investment (ROI), driving effective marketing strategy.

Statigr.am & InsFollowPro.com rebrand to GoRead.io

GoRead.io, a leading provider of social media growth tools, is excited to announce that Statigr.am and InsFollowPro.com have now merged under the new GoRead.io umbrella. This merger marks a significant milestone in combining the best features of both platforms, delivering an improved and unified experience for users.

NielsenIQ: Innovation Drives Sustainable Growth in APAC FMCG

While price hikes fueled fast moving consumer goods (FMCG) sales growth in Asia Pacific in the past years, the recent softening of price increases presents a golden opportunity for manufacturers to stimulate organic volume growth. NielsenIQ (NIQ), the world’s leading consumer intelligence company, identifies innovation as a key catalyst for achieving this goal. According to an analysis by NIQ BASES, the innovation measurement arm of the company, brands with strong innovations witness on average year 1 volume increase of 30%, outperforming their less innovative competitors, which highlights the importance of innovations in driving business success.

Valona Unveils Advanced Foresight Tools for Enterprises

Valona, a global forerunner of AI-driven competitive and market intelligence solutions, is launching a partnership to help companies worldwide integrate foresight with market insights. This initiative enhances strategic readiness by enabling enterprises to anticipate market trends and develop alternative future scenarios.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com