Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Seattle Seahawks and Amperity Team Up To Deliver More Personalized Fan Experiences On and Off the Field
As the Seattle Seahawks mark their 50th anniversary, the team reflects on five decades of unforgettable moments and looks ahead to how they’ll connect with fans for the next fifty. To make every touchpoint more personal, the Seahawks are working with Amperity to unify disparate information and enable identity resolution at scale. By unifying fan data from ticketing, retail, digital and beyond, the team is building deeper connections that last long after the final whistle, whether it’s game day at Lumen Field or any day of the year.
CallMiner Advances Agentic AI Framework To Transform CX With Intelligent Automation
CallMiner, the global leader in AI-powered conversation intelligence and customer experience (CX) automation, announced advancements to its agentic AI framework, interconnecting analytics and automation workflows across the entire platform. These enhancements transform every stage of customer engagement, making it easier to leverage intelligence from customer interactions to autonomously take action, implement processes, and improve automation decisions.
Mixpanel Acquires DoubleLoop To Drive Product-To-Revenue Outcomes With AI
Mixpanel, the global leader in digital analytics, announced the acquisition of DoubleLoop, a pioneer in AI-powered business value frameworks. The acquisition strengthens Mixpanel’s position as the most innovative digital analytics platform, enabling product and marketing teams to identify key business growth drivers in seconds with AI.
PubMatic Accelerates Ad Decisioning 5X Faster With NVIDIA
In a major technological overhaul aimed at democratizing artificial intelligence for the entire digital advertising ecosystem, PubMatic has announced the results of a multi-year integration with NVIDIA. The collaboration has equipped the independent ad tech company with an accelerated computing infrastructure that delivers AI-powered advertising decisions up to five times faster than traditional systems. This advancement is poised to level the competitive landscape, allowing independent publishers on the open internet to access AI-driven optimization capabilities that were previously the exclusive domain of walled gardens.
Genesys Named Leader in 2025 IDC MarketScape for Conversational AI
In a clear affirmation of its sustained leadership in artificial intelligence, Genesys has once again been designated as a Leader in a major industry assessment, this time in the prestigious 2025 IDC MarketScape for Worldwide General-Purpose Conversational AI. This accolade marks the fourth time in just two years that the company has achieved a Leader position in an IDC MarketScape report, underscoring the consistent strength of its Genesys Cloud™ platform in guiding organizations through the complexities of AI adoption.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
