Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
HubSpot Unveils the Loop a New Growth Playbook for the AI Era
HubSpot has unveiled its latest marketing strategy, called the Loop, representing a significant shift in how companies drive growth during the rapidly evolving AI era. This new approach arrives at a time when traditional marketing funnels are faltering, as the majority of online searches never even generate clicks, and consumers increasingly get answers directly from AI-powered tools rather than visiting company websites. According to Kipp Bodnar, HubSpot’s Chief Marketing Officer, the Loop is designed to meet buyers wherever they are, harnessing the power of artificial intelligence to personalize communications and improve effectiveness with every interaction.
PubMatic Sues Google To Restore Fair Competition in Digital Advertising
PubMatic has taken decisive action in the ongoing battle for fair competition within digital advertising by filing a lawsuit against Google in the U.S. District Court for the Eastern District of Virginia. This move seeks not only financial damages but also aims to address and rectify a market landscape marred by what PubMatic describes as Google’s sustained anticompetitive practices and monopoly power. The lawsuit closely follows a landmark court ruling in April 2025, where Google was found to have systematically engaged in behaviors that suppressed competition in the publisher ad server and ad exchange markets for open-web display advertising.
JointCommerce Debuts A21+ Zero‑Party Data Ad Platform for Retailers and Brands
JointCommerce has introduced the JointCommerce Community, a privacy-first digital advertising platform tailored for retailers and brands in highly regulated sectors, ensuring compliance while driving targeted engagement. The platform focuses on helping these businesses reach A21+ zero-party data audiences consumers who willingly share their preferences through a double opt-in process across a variety of channels including mainstream websites, mobile apps, and CTV/OTT. By enabling precise geo-targeted campaigns down to ZIP Code trade areas, JointCommerce connects brands with shoppers where they actually spend their time, on premium publisher sites such as ESPN, The Hollywood Reporter, NBC, CBS, and the NFL Network.
HubSpot Unveils Hybrid Human‑AI Team Blueprint With 200+ Updates at INBOUND 2025
While many businesses are experimenting with AI, most are still treating it like a side-project. At HubSpot, we believe the future belongs to businesses that build hybrid human-AI teams where smart people plus smart systems create exponential growth.
“We’re at a pivotal moment,” said Karen Ng, EVP of Product at HubSpot. “AI transformation is happening whether we’re ready or not. The question isn’t if AI will change your business—it’s whether you’ll lead that change or be left behind. The companies that win won’t be the ones with the most AI tools; they’ll have the smartest hybrid teams where AI doesn’t replace people, but multiplies their impact.”
Rithum Unveils RithumIQ To Define AI’s Role in Commerce and Marketplace Growth
Rithum, a prominent global provider of commerce solutions, has announced the launch of RithumIQ, its advanced AI engine at the heart of its platform. RithumIQ stands out by leveraging one of the world’s richest datasets on retail and marketplace transactions, enabling brands and retailers to simplify the often bewildering complexity of modern commerce and convert it into actionable, strategic insights. Unlike many emerging AI products, RithumIQ is thoroughly integrated, extensively scaled, and already delivering noticeable results, powering billions of transactions and supporting over $50 billion in annual sales for a vast network of brands.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
