Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Hightouch Launches Smart Suppression To Protect Brand Relationships
Hightouch, the leading data and AI platform for marketing and personalization, announced Smart Suppression, a new feature within its AI Decisioning product that helps lifecycle marketers protect brand equity and reduce unsubscribes by predicting which messages will strengthen customer relationships and which ones risk damaging them.
Channel Factory Chosen as Launch Member of the YouTube Activation Partners Program
Channel Factory, the global contextual advertising company powering performance across walled gardens, announced it has been chosen as launch member of the new YouTube Activation Partners program.
The YouTube Activation Partners program is designed to help advertisers and agencies discover, explore, and connect with trusted partners to achieve their marketing goals on YouTube. This recognition reflects Channel Factory’s ability to deliver measurable performance, alongside brand outcomes, helping advertisers maximize their investment on the platform.
Valiuz and Google Cloud Partner To Boost AI Adoption and Business Growth
Valiuz, the data alliance and retail media network, has announced a strategic collaboration with Google Cloud to accelerate the adoption of artificial intelligence across its operations and empower employees with next-generation tools. Through this partnership, Valiuz will roll out Gemini Enterprise, Google Cloud’s secure and integrated platform for agentic AI, to all of its teams, enabling faster workflows, smarter information access, and enhanced campaign creation for clients.
adMarketplace Debuts AMP Discover To Improve the Consumer Search Journey
adMarketplace, the leader in Native Search™ advertising, has unveiled AMP Discover, a new media product designed to redefine the consumer search experience within AI chat environments. The solution launches with Opera’s Aria, the built-in AI assistant in the Opera browser, enabling users around the world to seamlessly discover, evaluate, and purchase products through relevant native ads integrated directly into their AI-powered search and chat experiences.
Comscore and TiVo Partner To Power Cross‑Platform Audience Measurement
Comscore, a global leader in measuring and analyzing consumer behaviors, and TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. announced a strategic partnership to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear TV, streaming, and digital.
The collaboration brings together measurement across linear, CTV, FAST, and streaming into a unified, trusted view of content, empowering buyers and sellers with a clearer understanding of audiences.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
