Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Concentrix Recognized as Leader in Digital Marketing and Sales
Concentrix Corporation, a prominent global technology and services company, announced that it has been named a Market Leader in the 2025 Digital Marketing and Sales Services Horizon report by HFS Research. This distinction marks Concentrix’s elevation from an industry disruptor to a top-tier influencer, highlighting its substantial growth in digital marketing and B2B sales. The recognition comes as part of an annual HFS analysis spotlighting organizations that are redefining value creation throughout the sales and marketing lifecycle. Concentrix stood out among 14 worldwide service providers, receiving the report’s highest honor due to its compelling value proposition, ongoing innovation, and notable impact in the market.
Measured Appoints Mike Finnell as SVP of Marketing and Andy Dubickas as VP of Strategic Partnerships
Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, announced two key senior leadership appointments: Mike Finnell as Senior Vice President of Marketing, and Andy Dubickas as Vice President of Strategic Partnerships. Together, they bring decades of experience in marketing leadership, revenue acceleration, and go-to-market execution to support Measured’s rapid expansion and mission of helping enterprise brands prove and optimize media effectiveness.
Contentstack Announces Agent OS To Power Adaptive Experiences in the Context Economy
The era of content management is over. Contentstack, the headless CMS pioneer and category disruptor in digital experiences, announced Agent OS, a breakthrough in agentic AI that ushers in the age of context management, where brand interactions adapt instantly to each customer. With Agent OS, data, content and brand intelligence finally work in concert, enabling truly customer-driven experiences at scale.
Google AI Mode Expands With 5 Languages Including Hindi, Japanese, Korean
Google has expanded its AI Mode, the AI-enhanced search experience within Google Search, by adding five new languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This marks a significant broadening of access beyond English, which was the only supported language for over six months since AI Mode’s initial launch. The expansion aims to make Google’s advanced AI search capabilities accessible to a larger global audience, particularly enabling users to ask complex questions in their preferred languages and explore the web more deeply.
RingCentral Acquires CommunityWFM To Grow RingCX With AI-First Workforce Tools
RingCentral, a global leader in AI-powered business communications, has announced the acquisition of CommunityWFM, a cloud-based, AI-first workforce management software provider focused on contact center operations. This acquisition enhances RingCentral’s RingCX® contact center platform by integrating advanced AI-powered workforce management capabilities designed to optimize contact center efficiency while improving the agent experience.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
