LG Ad Solutions, a global leader in Connected TV advertising, has appointed Rose McGovern as Head of Agency Development for the United States. In this newly created role, McGovern will lead the company’s strategy to strengthen relationships with media agencies, driving greater collaboration and helping clients fully leverage LG Ad Solutions’ advanced advertising technology and data-driven capabilities.
The appointment comes as the CTV landscape continues to grow at record speed, with marketers relying increasingly on precise audience targeting and measurable engagement across streaming platforms. McGovern’s leadership is expected to play a key role in expanding LG Ad Solutions’ presence among U.S. agencies and ensuring advertisers gain maximum value from the company’s innovative media solutions.
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“Rose’s deep agency expertise and proven ability to connect marketers with innovative solutions will be invaluable as we continue to scale our CTV business and deliver results for advertisers,” said Mike Evans, SVP of North America Sales at LG Ad Solutions. “We’re thrilled to welcome Rose to the team.”
McGovern brings more than ten years of experience in agency development, strategic partnerships, and media sales leadership. Her career includes senior positions at AT&T, WarnerMedia, Xandr, and DirecTV, where she played a pivotal role in driving revenue growth and nurturing long-term client relationships. This combination of experience across major media and technology organizations positions her to deepen LG Ad Solutions’ collaboration with agency partners as the industry further embraces CTV-first strategies.
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“I’m excited to join LG Ad Solutions at such a pivotal time in the industry,” said Rose McGovern. “Agencies are at the forefront of guiding brands through the shift to CTV-first advertising, and I look forward to partnering with them to showcase the unique advantages of LG’s platform.”
With McGovern’s appointment, LG Ad Solutions reinforces its focus on building closer ties with agencies and advertisers as demand for addressable, data-rich TV experiences surges. Her expertise is expected to further align LG Ad Solutions’ CTV strategy with the evolving needs of brands seeking measurable performance, higher audience precision, and meaningful storytelling opportunities across connected screens.
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