LG Ad Solutions Shoppable TV Report Highlights Consumer Trends

Key findings from the study include:

• A desire to do more with shoppable TV: While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout.
• Tech integration takes center stage: When asked how they’d like to complete purchases via TV, 62% of CTV viewers would use their voice to add products through a smart home device.
• Key TV purchase drivers: Top drivers of TV ad purchases include discounts or promotions (57%), product features (42%), demonstrations of product use (36%), and attractive visuals (32%).
• Features of shoppable ad creatives can drive brand marketing goals: Dynamic creative, time-sensitive, special offers and click to on-screen landing pages can help drive 2-5X lift in brand consideration and purchase intent (compared to US benchmarks).

Marketing Technology Insights: Syndigo Launches Nutritionix Datasets on Databricks Marketplace

“While secondary screens like mobile devices remain integral to shopping and the broader advertising ecosystem, it’s clear consumers want more when it comes to TV,” said Monica Longoria, Head of Marketing Insights at LG Ad Solutions. “Emerging technologies are set to drive this next wave of innovation – eliminating friction and paving the way for a more seamless, intuitive shoppable TV experience.”

Marketing Technology Insights: PaayaTech Adds Email Signatures to CorpSync for Unified Branding

Source – Businesswire

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com