Locality Names Steve Silvestri to Drive Data Innovation

Locality, the preeminent local video solutions provider, announced the appointment of Steve Silvestri as its Head of Data Strategy and Innovation. Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation.

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Developing a robust data strategy is essential for addressing the challenges posed by a fragmented media landscape in cross-platform local video advertising. In his new role, Silvestri will lead Locality’s efforts to meet the evolving needs of advanced, localized data solutions, from addressable audiences to key partnerships, allowing brands to easily leverage data-driven insights and reach local audiences, with precision, to boost ad engagement and consumer action through increased relevance.

“Steve’s wealth of experience in advanced advertising products and his innovative vision make him the perfect leader to propel Locality’s data strategy forward,” said Keith Kazerman, president of streaming at Locality. “His track record of success and passion for leveraging data to drive results will be invaluable as we continue to evolve and optimize our offerings in the local video advertising space.”

“Steve will collaborate strategically with our customers and partners to further unify the fragmented local media landscape through innovative data solutions,” said Ann Hailer, president of broadcast at Locality. “By providing our agency and advertising partners with more measurable and impactful options in local video, he’s paving the way for more effective and streamlined cross-platform advertising strategies.”

Over the last 15-years of his career, Silvestri has focused on the development of data-driven solutions with major media brands and has been instrumental in the growth and adoption of advanced advertising solutions on a national scale. Most recently, with Warner Bros. Discovery, he led the go-to-market ad monetization and sales strategy efforts, spearheading the launch of their first party data platform that empowers agencies and advertisers to target audiences seamlessly across linear TV and streaming video. At DIRECTV, Silvestri led the teams that pioneered the industry’s first ever linear addressable advertising product, enabling 1:1 audience targeting with national scale.

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Source – Prnewswire