Lofty, a prominent name in real estate technology, has announced the launch of its latest innovation, Lofty AI Marketer, a digital assistant aimed at helping real estate agents and teams dominate social media and gain a decisive edge. This always-on marketing tool arrives on the heels of Lofty’s AI-driven solutions like the AI Sales Assistant and Copilot, tools which have already produced remarkable business outcomes, such as a 240% boost in lead engagement and a sevenfold increase in follow-up capacity.
AI Marketer is built to remove the uncertainty and time-consuming guesswork from social media strategy. It fully integrates with any MLS and Lofty website, automatically generating polished, brand-consistent content that funnels targeted traffic back to agents’ sites. Beyond just automation, the platform delivers AI-powered insights and customizes a social media plan to meet specific business objectives, constantly refining its approach based on engagement metrics and reach. Its standout feature, competitive analysis, lets agents evaluate their social media presence against other top performers in the same market, unpacking which content drives engagement and providing tailored recommendations to outpace local competition.
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The broader goal is to enable agents to elevate their brand presence across channels, attract more high-intent leads, and improve SEO by seeding more valuable content and authoritative backlinks. Lofty’s other AI-powered offerings have already demonstrated dramatic results: the AI Sales Assistant, for instance, responds to leads in under five seconds and can set 114% more appointments and improve engagement by over 100%. Meanwhile, Lofty Copilot cuts the time for lead follow-up from eight minutes to just 25 seconds, increases the number of personalized emails by 46%, and helps agents re-engage “quiet” leads with less effort, further boosting productivity.
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Brian Hoialmen, Lofty’s Chief Strategy Officer, captured the company’s philosophy: “We know that in real estate speed matters, but connection still wins. With Lofty AI we have the proven capabilities to ensure that real estate agents and teams can have the best of both worlds – AI technology that delivers high business impact with the personalized feel consumers expect in a relationship-driven industry.” With AI Marketer, Lofty demonstrates its ongoing commitment to purposeful AI, offering agents a powerful new tool to transform their marketing approach and build their business with both clarity and confidence.
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