Contxtful, well regarded in the realm of AI-driven ad technology, has officially taken on the new identity of Receptiv, embracing this rebranding as a signal of its refined direction and focus. The company’s choice of the name Receptiv underscores its commitment to advancing technology that pinpoints moments when users are most receptive, optimizing both advertising effectiveness and publisher revenue through real-time signals and intelligent delivery.
The heart of Receptiv’s innovation lies in its capacity to recognize those fleeting moments when users are genuinely attentive and ready to engage transforming advertising by ensuring that ads, whether video or display, are shown not just to the right audience but at the ideal time. With this real-time approach, advertisers have the potential to achieve notably enhanced outcomes, and publishers are positioned to extract greater value from their ad inventory. The recent introduction of the Receptiv Exchange amplifies the platform’s impact, making its technology available to publishers at scale and opening up new routes for monetizing inventory based on receptivity criteria.
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Reflecting on this pivotal moment, David Jacobs, CEO, described the rebranding as more than a mere change of name: “Our transition to Receptiv isn’t just a new name; it reflects the technology that has driven our success. We’ve made our proven AI scalable and portable, bringing it to multiple buying platforms, including our own. Advertisers now have more flexibility and power to drive results.” This perspective highlights not just technological progress but also practical gains for advertisers, as Receptiv has expanded the reach and adaptability of its AI solution, offering clients the freedom to engage with receptive audiences across a spectrum of platforms.
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In embracing the Receptiv name, the company signals a new era in attention-based advertising one where campaign performance and monetization hinge on a deep understanding of real user engagement, rather than simple impressions or passive views. Receptiv’s proprietary technology, trained on billions of data points, enables the pinpointing of high-performing moments, ensuring that every ad opportunity aligns with active, attentive users. This shift, paired with strategic partnerships and rapid adoption among agencies and brands, sets Receptiv apart as a leader in the journey toward smarter, results-driven advertising.
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