Media.com, the world’s first fully verified social network, is making a significant move into the global advertising market with the rollout of Media Ads across the United States, United Kingdom, and Australia. Backed by a newly appointed international media sales team, the initiative aims to give brands a safe and trusted alternative to traditional digital platforms.
Media.com has officially launched Media Ads, a global advertising service that allows businesses to reach only verified users in the United States, United Kingdom, and Australia. The expansion is being spearheaded by a team of experienced Senior Media Sales Representatives tasked with introducing the new platform to brands eager to escape the growing challenges of fraud, bots, and fake accounts that dominate conventional social networks.
Unlike current social platforms that struggle with misinformation, disinformation, and anonymity, Media.com operates as a fully verified community. Every user on the network must confirm their identity, creating what the company describes as a brand safe environment. For advertisers, this means campaigns are not wasted on bots or fraudulent clicks but instead connect with genuine consumers across more than 60 countries.
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“Businesses are done paying for empty clicks and want advertising that connects them with real people, in real markets, with real impact,” explained Jason Davis, Senior Media Consultant at Media.com, based in California. “They want buyers, not bots, and the certainty their ads will perform with their target audiences, and that’s exactly what we deliver.”
A Different Approach to Online Advertising
The rollout of Media Ads will begin in California, chosen as the testbed for its reputation as a hub of early adopters and technological innovation. From there, advertisers from across the U.S. as well as in the U.K. and Australia will be able to participate in the program. Media.com intends to scale the service across its global base of verified users as adoption grows, particularly ahead of the release of the company’s forthcoming iOS and Android apps.
Using the Media Ads system, brands can target audiences with a high level of precision. The platform supports segmentation options by age, gender, geography, device type, and user interests. This kind of advanced targeting is already common on major social and search platforms, but Media.com is positioning its approach as the first in the industry to offer the same functionality exclusively within a fully verified user network. That, company executives argue, reestablishes confidence in data accuracy at a time when trust in digital advertising has been shaken.
Sarah Smith, recently appointed to the Media Ads team in the United Kingdom, sees the company’s mission as a direct response to advertiser frustration with existing channels. “Media.com is rewriting the rules of digital advertising, and I’m proud to be part of a movement to rebuild trust in the online ecosystem,” Smith said. “With Media Ads, brands finally have a safe, transparent platform to reach real customers and drive growth, the solution advertisers have been demanding.”
Global Market Opportunity
The timing of the Media Ads launch places the platform in the middle of an enormous and still expanding marketplace. According to analyst data from Statista, the U.S. digital advertising sector is expected to reach an estimated 425 billion dollars in 2024, the largest in the world. The U.K. digital ad market is projected at 35.5 billion pounds, and Australia’s at approximately 17.2 billion dollars. These figures represent prime opportunities for advertisers seeking more trustworthy environments to allocate budgets.
Beyond audience targeting, Media.com is encouraging advertisers to fully embrace its verified framework by creating authenticated profiles for their businesses and employees. These official profiles signal to potential customers a clear commitment to accountability, transparency, and authenticity. For businesses that have grown wary of brand erosion resulting from ad placements alongside questionable or misleading content, this verified ecosystem may offer a competitive edge.
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A Call for Advertiser Reassessment
In promoting the new service, Media.com is urging companies to revisit their budget strategies and reserve a portion of existing spend for campaigns within Media Ads. The goal is to convince advertisers to act early and secure a prominent presence on a network that has positioned itself as a challenger to the entrenched but problematic incumbents of social media.
By combining identity verification, targeted campaign management, and a brand safe environment, Media.com is presenting a solution to longstanding digital advertising issues. For advertisers concerned with wasted budgets, bot traffic, or the reputational risks of unverified platforms, the proposition is straightforward: every impression comes from a real person, not a machine.
As digital advertising continues to capture growing portions of companies’ marketing budgets worldwide, Media.com’s bet is that the industry is ready to trade scale at any cost for trust, measurability, and authenticity. With Media Ads now live in three leading markets, the company is positioning itself at the forefront of that shift.
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