Maestra.io has introduced a new Shopify Loyalty App called the Maestra Companion App, expanding its capabilities as a real time marketing platform designed for direct to consumer brands. The company describes this release as a major step in empowering businesses to build and run loyalty programs more efficiently while unifying their customer data in one place. With the Companion App, brands using Shopify can now launch personalized reward experiences within minutes and ensure customer data flows seamlessly into all of their cross channel campaigns. The launch supports Maestra.io’s mission to simplify marketing technology for growing ecommerce companies and strengthen its position as a top Klaviyo alternative.
The timing reflects significant momentum for the startup. Maestra.io is currently positioned to reach four million dollars in annual recurring revenue and has expanded its workforce to more than thirty professionals in engineering, Customer Success and sales roles. Well known brands such as Sena, Selkirk Sport, The Adventure Challenge and Bokksu already rely on the platform to centralize and scale their customer engagement strategies. According to the company, more and more retail businesses generating between ten million and over one hundred million dollars in revenue are selecting Maestra.io to replace legacy tools and unify the customer journey.
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The new loyalty app gives merchants a simple way to enhance their checkout and subscription experience by making personalized rewards visible and redeemable throughout the shopping process. It brings together capabilities that would normally require multiple disconnected tools and additional development effort. Shoppers can track their points, take part in challenges that encourage repeat purchases and redeem rewards with personalized promo codes at the final stage of checkout. Maestra.io points to real customer outcomes to highlight the effectiveness of its approach. Urban Armor Gear, one of the brands using the platform, reported a sixty four percent reduction in operating costs after consolidating its marketing stack with Maestra.io, generating one hundred thousand dollars in savings right away.
The company emphasizes not only financial benefits but improvements in performance as well. Nick Salisbury, E commerce Director at Urban Armor Gear, shared his experience by stating that “We didn’t just consolidate platforms with Maestra, we upgraded everything. Each tool we replaced now works better than before. Maestra’s CSM improved our flows amplified abandoned cart notifications, added post purchase sequences. Now we have AI recommendations we can actually understand and control instead of some black box algorithm.”
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Maestra.io continues to focus on making personalization easier at scale by leveraging its integrated Customer Data Platform. By reducing reliance on disconnected point solutions, the platform allows brands to accelerate deployment timelines while supporting tailored messages across email, SMS, MMS, RCS, mobile applications and web touchpoints. The company sees this as essential for retailers looking to keep customers engaged and maximize lifetime value as data grows and retention becomes a top priority.
According to Maryna Hradovich, the COO and Co Founder of Maestra, this shift is becoming widespread in the industry. “As marketing databases scale and retention becomes mission critical, teams are outgrowing point tools and seeking unified solutions,” she said. “Our platform consolidates loyalty, referrals, promotions and omnichannel messaging into a single flow builder, eliminating tool sprawl while giving brands the personalization power and white glove service they need to grow profitably.”
With the introduction of the Maestra Companion App, the company aims to deliver a more cohesive and intelligent marketing ecosystem that can support rapid growth for modern ecommerce brands.
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