Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Getty Images and Ancestry Partner to Digitally Preserve Historic Archives of HBCUs
Getty Images, a preeminent global visual content creator and marketplace, has announced a first-of-its-kind genealogy-focused partnership with Ancestry, the global leader in family history. As part of Getty Images’ HBCU Grants Program, this initiative will focus on the digital preservation and accessibility of historical documents, records and the photographic archives of Historically Black Colleges and Universities (HBCUs). Once digitized, these invaluable archives will become searchable on Ancestry websites, helping millions of people discover and connect with the rich legacy of HBCUs.
LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming inventory, the collaboration opens the door for mission-driven organizations to reach audiences on the biggest screen in the home—at a fraction of the traditional cost.
8×8, Inc., the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and Communication APIs, revealed a series of powerful enhancements to the 8×8 Platform for CX to help organizations deliver superior customer and employee experiences. Enabling organizations to deliver more personalized, efficient, and intelligent interactions – boosting satisfaction, reducing effort, and unlocking greater productivity across teams.
VXI Global Expands Lubbock, TX Location With 200 New Jobs Positions
VXI Global Solutions, a leading provider of customer experience (CX) and business process outsourcing (BPO) solutions, announced an expansion of their customer service center at the Wayland Plaza, 2002 W Loop 289, adding approximately 200 new full-time positions to support their roadside assistant client’s expansion.
The state-of-the-art facility has full-time English-speaking positions starting at $18hr and bilingual Spanish roles starting at $19hr. Both positions offer an impressive weekly incentive program for applicants with exceptional Customer Service experience. Start dates begin throughout May & June 2025.
Prime Focus Unveils CLEAR AI Agents With NVIDIA for Storytelling
Prime Focus Technologies (PFT), the creator of CLEAR, announced the launch of CLEAR® Content Studio AI Agents—built on NVIDIA accelerated computing. These next-gen AI Agents are designed to help creators produce snackable content, story-driven sports highlights, and personalized media experiences—all at scale. Running on Amazon Web Services (AWS) and built on NVIDIA GPUs, these AI agents instantly transform live sports and long-form content by automating highlight reels, synopses, thumbnails, keywords, reframing, and localization.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
