Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Kaltura Named a Leader in IDC MarketScape
Kaltura, the AI Video Cloud, announced that it has been named a Leader in the IDC MarketScape Worldwide AI-Enabled Enterprise Video Platform 2025 Vendor Assessment. This is the first IDC MarketScape assessment to focus specifically on AI-powered video platforms, evaluated vendors on their strategies and capabilities for delivering intelligent video solutions to support modern enterprise needs.
Enterprise video platforms are mission-critical for modern organizations, with AI transforming how companies communicate, engage, and innovate. Kaltura’s AI Video Experience Cloud empowers businesses across sectors—Enterprise, Technology, Higher Education, Financial Services, Healthcare, Government, and Media & Entertainment—to deliver real-time, live, and on-demand video for use cases ranging from internal communications and employee learning to marketing, customer engagement, and virtual events.
J.D. Power Brings Customer Behavior Analytics to Snowflake Marketplace
J.D. Power, a global leader in data and analytics, announced a collaboration with Snowflake, the data and artificial intelligence (AI) company, to bring its industry-leading customer behavior datasets to the Snowflake Marketplace.
Launching with a focus on the insurance and financial services sectors, this initiative will deliver daily competitive insights into consumer behavior—how people shop for, purchase, retain, or switch auto, homeowners, and renters insurance—across top carriers at both national and state levels. It also will provide banking and payments providers with comprehensive data and insights into consumer payment preferences across the industry. J.D. Power primary data will be available to Snowflake users in a standardized data sharing format that can be seamlessly integrated into existing analytics, forecasting and AI models.
Ad.Com Acquires Public Good to Scale Purpose-Based Digital Advertising
Ad.com, a leader in performance marketing and digital media, announced the acquisition of Public Good, the industry’s top platform for values-based digital marketing via contextual targeting. The acquisition strengthens Ad.com’s position at the intersection of purpose and performance and provides Public Good with the resources and strategic backing to scale globally.
“Ad.com’s investment marks a pivotal step in our journey to global leadership, enabling us to deliver innovative, first-to-market solutions powered by next-generation AI,” said Melissa Anderson, who will lead as President of Public Good, now a member of the Ad.com family of companies.
Telnyx Launches RCS Business Messaging for Branded, Interactive Customer Engagement
Telnyx, the connectivity platform for real-time communications, announced the general availability of its RCS Business Messaging through its global RCS API. The launch comes as Apple introduces RCS support in iOS 18, unlocking a unified standard for rich business messaging across Android and iPhone users.
With Telnyx RBM, businesses can deliver branded, interactive messages—featuring carousels, suggested replies, rich media, and verified sender identities—directly to native messaging apps. Unlike OTT channels, RCS requires no downloads, offers seamless fallback to SMS, and reaches customers in the app they already trust for day-to-day conversations.
Semrush Named Leader in SEO Solutions Analysis
Semrush, a leading online visibility management SaaS platform, announced it has been named a Leader in The Forrester Wave™: Search Engine Optimization Solutions, Q3 2025 report.
The report evaluated seven enterprise SEO vendors across three categories: current offerings, strategy, and customer feedback. Semrush was recognized for its SEO vision, deep proprietary data, support for collaboration across channels, and flexible pricing.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
