Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
IAB Names NBCUniversal Executive Alison Levin as 2026 Board Chair
As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is taking on heightened importance for marketers and media companies alike.
The Interactive Advertising Bureau has appointed Alison Levin, President of Advertising and Partnerships at NBCUniversal, as Chair of its Board of Directors for 2026. Levin, who has served on the IAB Board since 2022 and most recently held the role of Vice Chair, brings deep experience across streaming, television, and digital advertising, including previous leadership roles at Roku.
PubMatic Launches AI Insights for Real Time Demand Intelligence
As publishers face faster and more volatile shifts in advertising demand, access to real time intelligence has become essential for revenue optimization across the MarTech ecosystem. PubMatic announced the launch of PubMatic AI Insights, a new set of AI powered capabilities designed to help publishers understand demand dynamics as they change and act with greater confidence to improve monetization outcomes.
The new offering is available through the PubMatic Assistant embedded within the company platform. It gives publishers real time visibility into how their inventory, pricing, and demand compare with a relevant peer set while ensuring that each publisher proprietary data remains protected. Using dashboards and natural language prompts, teams can quickly identify market changes and determine where to focus next to capture revenue opportunities.
AirOps Launches Offsite To Expand AI Search Visibility Beyond Owned Content
As AI driven search rapidly reshapes how brands are discovered, marketers are realizing that visibility no longer depends solely on what they publish on their own websites. AirOps has announced the launch of Offsite, a new solution designed to extend AI search visibility beyond owned content and into the broader web that influences how large language models surface and recommend brands. The announcement marks a significant step for the MarTech ecosystem as AI search visibility becomes a core growth lever.
AirOps said Offsite is the first comprehensive system built to help brands identify high value publishers, secure placements that AI systems actively reference, and measure the visibility lift from every third party mention. With this launch, AirOps now offers coverage across both onsite and offsite signals that shape AI driven discovery.
Nexxen and H/L Partner To Drive Smarter CTV Advertising Performance
As connected television continues to reshape how audiences consume content, advertisers are rethinking how they reach viewers whose attention is increasingly fragmented across platforms and devices. Nexxen and H/L are partnering to address this shift, combining advanced data, signal driven insights, and modern buying strategies to help brands navigate the expanding CTV ecosystem more effectively. The collaboration underscores why CTV has become a central focus for marketers seeking measurable outcomes rather than broad exposure.
Nexxen, a global advertising platform with deep expertise in data and advanced TV, is working with H/L to help advertisers adapt to the realities of today’s viewing environment. By leveraging Nexxen demand side platform and insights, H/L has delivered conversion lifts of up to fourteen times for clients across multiple verticals, demonstrating how signal backed CTV strategies can outperform traditional approaches.
Teads and Google TV Expand Global CTV HomeScreen Advertising
As connected television continues to command a growing share of media attention, Teads has announced a strategic partnership with Google TV to significantly expand access to premium CTV HomeScreen advertising inventory worldwide. The collaboration gives brands a new way to reach viewers at the very first point of engagement on connected TV devices, delivering high-impact visibility across major global markets including the United States and the United Kingdom.
The partnership centers on Google TV Masthead, one of the most prominent placements in the CTV ecosystem. HomeScreen ads appear as the first visual impression users see when they turn on their television, placing brands directly within a high-attention environment before content selection begins. With Google TV aggregating more than 400,000 movies and shows across over 10,000 apps, the HomeScreen has become a critical gateway for content discovery.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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