Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Similarweb Expands Digital Visibility to AI Chatbots Like ChatGPT
Similarweb, a leading digital intelligence company, now reveals AI Chatbot Traffic as a distinct traffic source from traditional search and other referrals. The new AI Chatbot Traffic screen allows marketers and SEO professionals to identify and analyze web traffic originating from popular AI chatbots like ChatGPT, Perplexity, and Claude – eliminating what would otherwise be a growing blind spot in digital analytics.
Google Cloud Partner Intelagen Appoints Anne Schoofs as Chief Growth Officer
Intelagen, a Google Cloud Partner focused on Agentic AI and portfolio company of Alpha Transform Holdings, announced the appointment of Anne Schoofs as its new Chief Growth Officer. Reporting to CEO Tom Richer, Schools will drive Intelagen’s growth by unlocking new markets and revenue opportunities and delivering effective market plays and solutions for clients.
HeyGen and HubSpot Partner to Enable Personalized Video Campaigns at Scale
HeyGen, the AI video generator for businesses, announced an expansion of their partnership with HubSpot, enabling marketers and sales teams to automatically generate personalized videos within their HubSpot workflows. These videos are seamlessly saved to custom fields in HubSpot, making them readily available for personalized email campaigns, sales cadences, and other marketing efforts.
Globant Partners With Google Cloud to Drive AI and Cloud Transformations
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has announced a Strategic Partner Agreement with Google Cloud to help more customers utilize the efficiency and scalability of Google Cloud technologies.
With a focus on leveraging Google Cloud’s industry leading suite of AI tools, this collaboration enables Globant to address some of the most pressing challenges faced by enterprises today, such as scalability, siloed data, and process inefficiencies.
Sinch Named an Essential App for HubSpot
Sinch, which is pioneering the way the world communicates through its Digital Customer Communications Cloud, has been recognized an Essential App for HubSpot. The announcement strengthens the strategic partnership between the two companies and coincides with the launch of HubSpot’s new Custom Channels API, which allows businesses to integrate communication channels from trusted partners like Sinch directly into the HubSpot Conversations Inbox.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
English
Afrikaans
Shqip
አማርኛ
العربية
Հայերեն
Azərbaycan dili
Euskara
Беларуская мова
বাংলা
Bosanski
Български
Català
Cebuano
Chichewa
简体中文
繁體中文
Corsu
Hrvatski
Čeština
Dansk
Nederlands
Esperanto
Eesti
Filipino
Suomi
Français
Frysk
Galego
ქართული
Deutsch
Ελληνικά
ગુજરાતી
Kreyol ayisyen
Harshen Hausa
Ōlelo Hawaiʻi
עִבְרִית
हिन्दी
Hmong
Magyar
Íslenska
Igbo
Bahasa Indonesia
Gaeilge
Italiano
日本語
Basa Jawa
ಕನ್ನಡ
Қазақ тілі
ភាសាខ្មែរ
한국어
كوردی
Кыргызча
ພາສາລາວ
Latin
Latviešu valoda
Lietuvių kalba
Lëtzebuergesch
Македонски јазик
Malagasy
Bahasa Melayu
മലയാളം
Maltese
Te Reo Māori
मराठी
Монгол
ဗမာစာ
नेपाली
Norsk bokmål
پښتو
فارسی
Polski
Português
ਪੰਜਾਬੀ
Română
Русский
Samoan
Gàidhlig
Српски језик
Sesotho
Shona
سنڌي
සිංහල
Slovenčina
Slovenščina
Afsoomaali
Español
Basa Sunda
Kiswahili
Svenska
Тоҷикӣ
தமிழ்
తెలుగు
ไทย
Türkçe
Українська
اردو
O‘zbekcha
Tiếng Việt
Cymraeg
isiXhosa
יידיש
Yorùbá
Zulu