Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Criteo Launches Agentic Commerce Recommendation Service for AI Shopping
The rapid evolution of AI shopping assistants is reshaping how consumers discover and purchase products, making commerce grade intelligence a critical requirement for the MarTech ecosystem. Responding to this shift, Criteo has introduced its Agentic Commerce Recommendation Service, a new offering designed to deliver accurate and relevant product recommendations for AI powered shopping experiences.
The Agentic Commerce Recommendation Service is built to support large language model platforms and retailer developed AI chatbots that are increasingly guiding consumer decision making. As these tools scale, Criteo argues that product recommendations must be driven by real shopping behavior rather than relying solely on publicly available product descriptions. The new service builds on the company’s previously outlined agentic commerce vision, bringing transaction ready intelligence directly into AI assisted shopping journeys.
Oracle AI Agents Transform Customer Experience Across Marketing and Sales
As enterprises look to scale more intelligent and responsive customer engagement, Oracle AI Agents are emerging as a central pillar in modern customer experience strategies across the MarTech ecosystem. At its Oracle AI World Tour event, Oracle announced a new set of role based AI agents embedded within Oracle Fusion Cloud Applications, designed to help marketing, sales, and service leaders deliver proactive and personalized customer experiences at scale.
Built using Oracle AI Agent Studio for Fusion Applications, the new Oracle AI Agents are natively integrated into existing workflows and operate on Oracle Cloud Infrastructure. The agents analyze unified data across business functions, automate routine processes, and surface predictive insights to improve productivity and business outcomes. Oracle said the agents are available at no additional cost to customers using Oracle Fusion Applications.
Genesys Launches LAMs Powered Agentic Virtual Agent for CX
Autonomous AI is moving from experimentation to enterprise deployment as customer experience leaders look to improve self service outcomes. Genesys has unveiled what it describes as the industry first agentic virtual agent built with large action models for enterprise CX, introducing a new approach to end to end customer request resolution.
The new Genesys Cloud Agentic Virtual Agent is powered by large action models rather than traditional large language models. While language models have improved conversational quality, they were not designed to execute complex, multistep workflows across enterprise systems. Genesys says this limitation has contributed to inconsistent outputs and breakdowns as interactions become more complex.
Guideline Launches AI Factory To Accelerate Ad Intelligence Innovation
As advertising organizations push to embed AI directly into daily workflows, the need for faster innovation cycles and practical applications is reshaping the ad intelligence landscape. Guideline has announced the launch of the Guideline AI Factory, a new innovation engine designed to accelerate AI development across its ad intelligence and media plan management technologies.
The AI Factory is built to move ideas from concept to customer deployment more rapidly, transforming Guideline proprietary advertising market intelligence data into operational AI tools. According to the company, the initiative will focus on delivering AI capabilities that can be used directly within media plan management workflows and data products that inform ad spend, pricing, and performance analysis.
Bing Webmaster Tools Introduces AI Performance Report With New Insights
As generative search reshapes how users discover information, Microsoft is giving publishers new transparency into how their content appears inside AI powered experiences.
Bing Webmaster Tools has introduced AI Performance in public preview, a new reporting feature that shows how website content is cited across Microsoft Copilot, AI generated summaries in Bing, and select partner integrations. The update marks the first time publishers can see how often their URLs are referenced in generative answers and track citation trends over time.
Historically, Bing Webmaster Tools has focused on indexing, crawl diagnostics, and traditional search performance metrics. The new AI Performance capability extends those insights beyond blue links, reflecting the growing role of AI generated answers in information discovery. As conversational interfaces become more prominent, visibility increasingly depends on whether content is cited within AI responses rather than simply ranked on a search results page.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
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