Martech Weekly Roundup: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

CleverTap Acquires Rehook.ai to Strengthen AI-Driven Promotions

RedTrack, an AI-driven automation and analytics platform for e-commerce media buyers, has launched its AI-powered agents to simplify reporting, insights generation, and campaign optimization. This new multi-agent system transforms how media buyers interact with data, providing automated reports and actionable insights – all from a single screen. RedTrack’s AI-driven automation consolidates, analyzes, and presents clear insights, eliminating guesswork and empowering SMEs for smarter decision-making to grow their revenue.

Dun & Bradstreet Offers Complimentary Supply Chain Evaluation

ActiveCampaign, a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp automation solution for businesses globally. This acquisition will help ActiveCampaign’s 180,000 customers build conversational experiences specifically designed for the WhatsApp platform, which has over 2.4 billion users and 200 million active business accounts worldwide.

LG Ad Solutions Report, TV’s Evolution Into a Multi-Channel Hub

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced findings from “The Big Shift 2025” – the company’s fourth installment of its annual insights series to determine consumer perceptions and behaviors related to CTV viewership.

The connected TV home screen has evolved beyond just a gateway to shows and movies. Viewers are now embracing their TV’s broader capabilities, engaging with built-in content hubs for activities like cloud gaming (46%), on-screen shopping (44%), and more. This shift highlights growing opportunities for brands to reach audiences through richer, more interactive experiences on the largest screen in the home.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com