Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Nielsen and Roku Expand Strategic Measurement Partnership
Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform, announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign measurement and outcome solutions.
With streaming on Roku devices alone making up more than 21% of all TV viewing, advertisers can get a more accurate view of what audiences watch across services through measurement powered by Roku’s data. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both Linear and Streaming Ratings. This will help deliver more accurate performance results for advertisers running campaigns on Roku and across the broader TV landscape.
Wondershare Filmora Introduces AI Mate, Marking a New Phase of Intelligent Editing
Wondershare announced that its flagship video creativity product, Wondershare Filmora, has introduced a new intelligent editing assistant called AI Mate. Designed to simplify complex editing workflows and enhance creative productivity, AI Mate marks a further step in the company’s efforts to bring AI-driven efficiency and intuitive guidance into video editing workflows.
Built directly into Filmora V15, AI Mate supports four operational modes that help creators generate content, learn editing workflows, execute complex actions, and interpret user intent—all within one unified interface. AIGC Mode generates assets such as scripts, concept ideas, and short videos to accelerate early ideation. Guide Mode provides real-time explanations of editing features and practical workflow instructions, helping users understand how to achieve specific results. Action Mode breaks down multi-step editing operations and executes them automatically in a single click, reducing manual effort. Auto Mode interprets user intent and selects the most suitable mode to complete the task, offering a simplified interaction experience. Creators can switch between modes at any time, making the system adaptable to both beginners and experienced editors.
Google Maps Expands Demand Gen With Location-Targeted Ads
As location intelligence becomes central to digital marketing performance, location-targeted advertising is entering a new phase. Google has integrated Google Maps into its Demand Gen advertising channel, giving brands the ability to reach consumers directly within one of the most intent-driven mobile environments in the world. The update signals a meaningful shift in how advertisers can influence real-world behavior through digital media.
Demand Gen campaigns were originally designed to help advertisers drive discovery and consideration across visually rich surfaces such as YouTube, Discover, and Gmail. With the addition of Google Maps, Demand Gen now extends into moments when users are actively navigating their surroundings, searching for nearby businesses, or planning where to go next. For marketers, this creates new opportunities to align messaging with real-time context and physical proximity.
TemVideo Launches Instant Long-Form Video Creator for High-Converting Videos
The next-generation AI video platform, TemVideo, revolutionizing long-form marketing video creation. Designed specifically to produce high-converting 45 to 90-second videos, TemVideo enables businesses to generate narrative-driven video content that boosts engagement and sales—without any need for complex AI prompts or prompts writing.
From Short Clips to Deep Conversion: Unleash the Power of Long-Form Video Marketing
In a crowded digital space, short clips often fall short. TemVideo solves this by empowering users to create complete, story-rich marketing videos that guide viewers from discovery to decision. This AI video generator is the ideal solution for retail store owners looking to turn viewers into customers with compelling long-form content.
GeeLark Introduces a New Era of In-App Social Media Automation
For years, social media automation has largely meant one thing: scheduling posts. Conventional social media management tools were built to plan content calendars, publish at optimal times, and track performance through dashboards. However, today’s fastest-growing social networks are mobile-first, algorithm-driven, and heavily influenced by real in-app behavior, which is a reality that traditional desktop-based platforms struggle to address.
GeeLark is changing this landscape by introducing a new generation of mobile social media automation built around cloud phones. Instead of relying on APIs or browser-based workarounds, GeeLark gives marketers access to fully functional Android cloud phones, each operating like a real physical device. This allows users to run social media accounts directly inside mobile apps.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
