Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
LiveRamp Partners With Scowtt for AI Driven Data Optimization
As marketers increasingly rely on first party data to drive performance in a privacy focused digital ecosystem, partnerships that combine artificial intelligence with secure data collaboration are becoming central to modern advertising strategies. The collaboration between LiveRamp and Scowtt introduces a new approach to performance marketing through AI powered optimization built on predictive first party data signals.
LiveRamp, a leading data collaboration platform, announced a partnership with AI driven advertising optimization company Scowtt to integrate Scowtt’s predictive models directly into the LiveRamp platform. The companies describe the collaboration as the first partnership of its kind, designed to deliver value based performance optimization across major programmatic platforms and advertising destinations. Read More.
Treasure Data Launches Treasure Code for Agentic CDP Operations
As customer data platforms become increasingly complex and central to modern marketing operations, organizations are seeking new ways to automate workflows and reduce operational overhead. Treasure Data’s launch of Treasure Code introduces an agentic AI driven approach designed to transform how enterprises manage customer data operations within the CDP ecosystem.
Treasure Data announced the general availability of Treasure Code, an AI native command line interface that enables technical teams and AI agents to operate the Treasure Data Intelligent Customer Data Platform entirely as code. The company says the release brings DevOps principles and automation practices into customer data management, allowing organizations to streamline workflows and scale operations more efficiently. Read More.
Klaviyo and Google Partner To Deliver Autonomous Customer Experiences
As brands increasingly seek to replace static marketing journeys with adaptive, intelligence driven engagement, partnerships between customer data platforms and technology ecosystems are reshaping how businesses interact with consumers. Klaviyo and Google have announced a strategic collaboration aimed at advancing autonomous customer experiences across the full commerce lifecycle.
Klaviyo, the autonomous B2C CRM platform, revealed a partnership with Google designed to help brands deliver AI powered interactions that evolve in real time from product discovery through purchase, customer service, and loyalty engagement. The collaboration combines Google’s capabilities in search, advertising, artificial intelligence, and messaging with Klaviyo’s real time customer data and decisioning infrastructure. Read More.
SugarCRM Named a Leader in the Nucleus Research Sales Force Automation Technology Value Matrix 2026
SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced that it has been named a Leader in the Nucleus Research Sales Force Automation (SFA) Technology Value Matrix 2026.
This is the sixth consecutive year that Sugar has been recognized as a Leader in Nucleus Research’s technology value matrix assessments; in the 2026, 2025, and 2024 standalone SFA reports, as well as in the 2023, 2022, and 2021 CRM Technology Value Matrix reports.
The latest recognition underscores the strengths of Sugar Sell, Sugar’s flagship SFA solution, and the company’s commitment to deliver measurable value and actionable intelligence for sales leaders. Read More.
JamLoop Partners With Aristotle To Launch ActiveVoter
As connected television continues to reshape political campaign strategies, advertisers are increasingly seeking ways to reduce inefficiencies and improve media performance. The launch of ActiveVoter by JamLoop signals a new approach to political CTV advertising, addressing long standing challenges around wasted impressions and ineffective audience targeting in streaming environments.
JamLoop, a CTV first technology platform focused on performance driven streaming television advertising, announced the introduction of ActiveVoter, a political advertising solution designed to dynamically exclude voters who have already cast their ballots. The product uses state reported early voting files, where available, to help campaigns direct spending toward voters who have not yet voted, improving return on investment while minimizing unnecessary ad exposure. Read More.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
