Martech Weekly Roundup: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Humann Enhances Customer Experience With Talkdesk Ascend AI

Humanⁿ, an industry leader in functional food and nutritional supplements for human health, is using Talkdesk Ascend AI to help drive brand loyalty and increase customer lifetime value across its digital channels. Talkdesk^®, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology for enterprises of all sizes, is equipping Humanⁿ with a full suite of AI capabilities to unlock intelligent and autonomous customer experience.

Consumer Study Reveals Phone Still Reigns in Customer Service

PolyAI, a global leader in voice AI solutions for customer experience and service, reveals that 65% of Americans prefer a phone call as their primary method of contacting customer service for retail and travel brands. Perhaps more surprising, 86% of Gen Z and younger Millennial participants prefer the voice channel for support, breaking the stereotype that young people don’t like to talk on the phone.

Salesforce Unveils Agentforce 2dx With Proactive AI Capabilities

Salesforce, the #1 AI CRM, announced Agentforce 2dx, the newest version of Agentforce, its digital labor platform for bringing trusted, autonomous AI agents into the flow of work. In this release, Agentforce is expanding beyond the reactive, user-initiated world of chat interfaces and enabling proactive AI agents to work behind the scenes, without constant human oversight, to unlock new customer and employee workflows of any kind. Organizations can now seamlessly integrate autonomous agents into their existing data systems, business logic, and user interfaces, enabling agents to anticipate business needs and dynamically take action — improving efficiency, agility, and scale.

Flexential Achieves AWS Advanced Tier Partner Status

Flexential, a leading provider of secure and flexible data center solutions, has achieved Amazon Web Services (AWS) Advanced Tier Partner status within the AWS Partner Network (APN). AWS Advanced Tier Services Partners are organizations recognized for proven technical expertise and demonstrated customer experience.

Wix Integrates Printful for Native Print-On-Demand Experience

Wix.com Ltd., the leading SaaS website builder platform globally¹, announced a native integration with Printful, one of the leading print-on-demand companies, to bring a native, out-of-the-box experience to Wix and Wix Studio users. With direct access to Printful’s print-on-demand and dropshipping fulfillment services, Wix users can create their own high-quality, branded product collections without leaving Wix.

In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!

For media inquiries, you can write to our MarTech Newsroom at news@intentamplify.com