As advertising platforms race to unify data, workflows, and intelligence across channels, leadership alignment has become a critical lever for innovation. Mediaocean has expanded the role of Innovid chief executive officer Zvika Netter to include Chief Innovation Officer of Mediaocean, a newly created position designed to accelerate AI driven product development across the company. The move highlights how Mediaocean Chief Innovation Officer responsibilities are being shaped to deliver connected, enterprise scale innovation across the advertising lifecycle.
Mediaocean said Netter will lead cross platform innovation initiatives spanning its portfolio, including Innovid, Prisma, and Protected, while continuing to serve as CEO and co founder of Innovid and as a member of the Mediaocean board of directors. The appointment reflects Mediaocean position at the center of omnichannel advertising, with assets that connect planning, delivery, measurement, optimization, verification, and financial workflows.
The newly created role was established to scale AI powered innovation across Mediaocean business units and turn the company data and reach into more cohesive market value. As advertisers demand greater automation and accountability, Mediaocean is focusing on building intelligence that operates across systems rather than within isolated tools.
In his expanded role, Netter will work across the Mediaocean portfolio to align innovation priorities, incubate new initiatives, and scale successful approaches into cross platform offerings. One recent example is Orchestrator, an AI powered framework designed to connect people, data, and specialized agents into a coordinated system. The goal is to help marketers move away from fragmented execution and toward more adaptive, outcome driven media operations.
“Innovation has always been core to Mediaocean, and this role brings greater cohesion and momentum to that work,” said Bill Wise, chief executive officer of Mediaocean. “Zvika has a proven ability to translate big ideas into scalable products that operate in the real world. Expanding his role allows us to apply that visionary, execution driven approach consistently across our platforms as we continue to differentiate for the long term.”
At Innovid, Netter has overseen the development of solutions built directly into advertising workflows across connected television, digital, linear, and social channels. Under his leadership, Innovid unified creative, delivery, measurement, and optimization for brands, agencies, and publishers globally. The company was recognized as the Most Valuable Pioneer in the QKS Group AI Maturity Index AdTech 2025.
“My expanded role is about building on Mediaocean scale to bring the next generation of product innovation to marketers around the world,” said Netter. “Mediaocean sits at a uniquely powerful intersection of the ad ecosystem, connecting brands, agencies, publishers, and partners. My focus is on building products that unite systems intelligently, using AI as an accelerator to help advertising operate with greater clarity, speed, and confidence.”
For the MarTech ecosystem, the appointment underscores Mediaocean strategy to deepen integration across its platforms while advancing AI driven execution. By elevating the Mediaocean Chief Innovation Officer role, the company is signaling that future differentiation will come from intelligent systems that connect the entire advertising lifecycle into a single, scalable operating model.
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