Metadata.io has introduced MetadataONE, a new AI powered platform designed to transform how B2B marketers build and scale digital advertising programs. The launch coincides with the company’s announcement that it is sponsoring Nicole Havrda, the rising nineteen year old driver in the F1 Academy and the first woman to win the Formula Pro USA Championship. Together, the announcements reflect Metadata’s focus on speed, intelligence, and precision — qualities that drive both its technology and Havrda’s racing career.
MetadataONE is positioned as a unified system that takes marketers from idea to revenue inside a single platform. It is powered by dozens of autonomous AI agents that work across the full digital advertising lifecycle. These agents analyze performance data, generate creative assets, build and refine target audiences, optimize bids, and manage campaign execution through an integrated interface supported by large language models including Claude and ChatGPT. Metadata describes this new framework as an evolution from traditional tools toward a coordinated AI engine capable of delivering real time adjustments and faster measurable outcomes. Agents such as Bid Agent, Creative Agent, and Analyst Agent operate together to accelerate testing, improve decision quality, and create a more predictable impact on pipeline and revenue.
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Nicole Havrda’s partnership with Metadata reflects the same themes found in the company’s new platform. As one of the newest drivers in the F1 Academy, she represents a growing movement supporting the advancement of women in motorsport. Her reputation for focus, discipline, and continuous improvement mirrors what Metadata wants to deliver for marketing teams adopting AI. Havrda’s presence in the academy highlights the importance of performance, and Metadata sees the same pursuit reflected in its effort to streamline and strengthen modern go to market execution.
Chris Petko, Chief Revenue Officer at Metadata, said the relationship between racing and modern advertising strategy is closer than it may appear. “Formula 1 has always been about pushing limits — engineering, data, and human performance working in perfect harmony. That’s the same principle behind MetadataONE,” he said. “Marketers today need more than tools; they need an engine that learns, adapts, and accelerates outcomes in real time. This partnership embodies that spirit of continuous optimization.”
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MetadataONE brings together CRM data, marketing automation data, and advertising data into one AI backed platform. Through Metadata’s MCP server, the system connects directly with leading large language models, allowing marketers to analyze, design, build, deploy, and optimize campaigns from one place without switching between tools. Havrda expressed pride in representing the company, saying, “I’m proud to represent Metadata and the future of AI-driven marketing. Racing and marketing share the same foundation: data, precision, and continuous optimization. Metadata’s technology perfectly captures that energy.”
The announcement comes during a period of strong growth for Metadata. The company has recorded one hundred twelve point five percent year over year growth in customer adoption as more brands turn to automated paid media execution to achieve stronger financial results. Metadata reports that it has executed nearly five hundred thousand ad campaigns on behalf of its customers, resulting in an average twenty four percent reduction in cost per lead and campaign deployment speeds three times faster than before. Metadata will feature MetadataONE and support Havrda at this week’s F1 Academy event in Las Vegas.
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